Niche market


Specific question: To go niche or not to go niche?

11:26PM | Wednesday, 4 November 2015 |  The truth is if you want your marketing to be as effective as possible you need your target market to be an inch wide and a mile deep.

Finding your point of difference

8:01PM | Wednesday, 8 August 2012 |  In business, it is essential to find something that sets you apart from your competitors, especially if you want to avoid competing on price. Here’s some key ways mumpreneurs can find a viable business niche. BY AMANDA JESNOEWSKI.

Target an unusual market

1:00AM | Wednesday, 25 January 2012 |  Most of the time advertising is all about hitting your target market, which is very logical. But why not try something new?

Pre-launch start-up supporter360 lands multimillion dollar clients

1:06PM | Thursday, 5 January 2012 |  A new Australian cloud-based platform called supporter360 has already been snapped up by organisations with a combined income of $500 million, despite still being in its pre-launch phase.

Jolly Solo

12:41PM | Monday, 19 December 2011 |  Jolly Solo co-founder Leah Klugt talks to StartupSmart about creating a business concept solely for the silly season.

Finding your niche market

12:24PM | Friday, 9 December 2011 |  Nominal Accounting Software, Making Assumptions About My Niche Market: Business Planning

How I got my ideal start-up lifestyle – second time around

11:02PM | Friday, 25 November 2011 |  Mini Movers founder Mike O’Hagan started the business with nothing more than $200 and a ute. Today, it employs more than 400 staff and is on track to record around $25 million in revenue in 2011-12.

Online guide for grooms is an Essential service

11:58PM | Wednesday, 23 November 2011 |  Australia’s booming wedding industry is worth $4.3 billion a year, according to IBISWorld. And while there are countless businesses catering for brides, grooms go largely unnoticed – until now.


11:40PM | Monday, 21 November 2011 |  AdviDeals is a group-buying website offering advertising deals to businesses on a daily basis. Founding director Brenton Tickner talks about the pros and cons of working with media owners.

Niche dating sites a sure thing

11:09PM | Friday, 11 November 2011 |  Events that offer to set up wealthy older men with young women, dubbed Sugar Daddy Parties, are set to hit Britain after becoming popular in the United States.