Online marketing


Hypetap puts 75 million followers within reach

8:32PM | Monday, 3 August 2015 |  The Melbourne-based startup connects brands and agencies with ‘influencers’ – social media users with a large following – to create marketing campaigns.

Blogging tips to build your business

7:12PM | Friday, 31 July 2015 |  One of the most effective ways to create a positive perception of your brand is to tell your stories using blogging.

Shoppable video comes of age

7:23PM | Wednesday, 29 July 2015 |  The ability to buy products directly from a video presentation may not be new but shoppable video is about to reach a critical tipping point.

How can I get traffic to my website cheaply?

3:00AM | Tuesday, 4 March 2014 |  So you don’t have much money to spend, but you want to get some traffic to your website. Here’s how.

Which SEO keywords should I optimise my website for?

9:00AM | Tuesday, 17 September 2013 |  The first thing you want to do perhaps even before you set up your business is to work out what keywords people are searching for.

The five easiest ways to start your web marketing

6:33AM | Monday, 3 June 2013 |  Are you looking to start marketing your business on the internet? Here are five basic steps you shouldn’t overlook.

Make social media part of your marketing budget

5:00AM | Friday, 4 May 2012 |  Almost three quarters of Australian businesses are dedicating 10% of their budgets to social media marketing. Is your business among them?

Orabrush’s YouTube marketing lesson

6:45PM | Tuesday, 28 June 2011 |  The Orabrush is a tongue cleaner designed to cure bad breath. “Why on earth is Michael writing about this – does his breath smell?”, you might justifiably be wondering. BY MICHAEL FOX.

How to earn trust and be remarkable on the web

6:24AM | Friday, 24 June 2011 |  If you try to be everything to everyone, your marketing will be so diluted that it will be useless to the actual buyers you are hoping to attract. BY ADAM FRANKLIN.

How to use the web to get your marketing up to speed

5:52PM | Friday, 27 May 2011 |  Unfortunately, many start-ups still take the mindset that you need to launch with a big marketing budget to let people know what you do. BY ADAM FRANKLIN.