Return on investment

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What kind of returns do investors look for in a start-up?

2:17PM | Wednesday, 15 February 2012 |  The only reason for a rational investor to back a start-up is the promise of very strong returns compared with other, less risky options.

Most SMEs don’t measure online marketing spend – here’s how you can do it

12:00AM | Monday, 13 December 2010 |  SMEs might have got the message about digital marketing, but few actually know whether their efforts are paying off.

Getting your start-up on the map

11:50PM | Friday, 5 November 2010 |  The recent entry of Facebook into the geolocation game has sparked a wave of interest in location-based apps, with digital experts the world over predicting it will soon be mainstream.

Have you stress tested your business idea?

10:26AM | Wednesday, 27 October 2010 |  Answering four simple questions will help you determine whether your business idea is a goer.

What goes in a marketing plan?

8:04PM | Tuesday, 31 August 2010 |  Your marketing plan identifies your key audience, the best marketing methods you should use to reach those particular demographics, and the amount you intend to spend on those methods.

Do I need to hire a PR agency?

8:13AM | Tuesday, 31 August 2010 |  Once you’ve decided what type of PR your business needs, then you can make a decision about whether you need to hire a PR agency to handle your business, or hire someone in-house.

Boosting your profits

8:44PM | Friday, 27 August 2010 |  There are countless ways for business owners to boost profits.

Measuring offline marketing spending

8:30PM | Wednesday, 25 August 2010 |  There's an old saying in marketing that those in the business know only too well – half of your advertising spend is wasted, but the trick is to figure out which half.

How to measure ROI for online advertising

8:57PM | Wednesday, 25 August 2010 |  Beaming out your business to a worldwide audience.

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