Sales strategy


A sales lesson from the three bears

3:00AM | Wednesday, 5 March 2014 |  Old Taskmaster recounts the tale of Goldilocks, a young consumer from a key demographic, and the business lessons she learnt from three sales bears.

Should I put the ‘hard sell’ on my clients?

10:00AM | Tuesday, 1 October 2013 |  You need to use your emotional intelligence to know how assertive you need to be.

Milk your best sales strategy dry

7:00AM | Monday, 1 July 2013 |  Spending precious time, money and resources on new sales methods isn’t a great idea unless you are 100% certain that you have milked your best sales strategy dry.

A secret sales tip: Practice your opening statement and lead in question

6:37PM | Thursday, 13 June 2013 |  Over the long weekend, Old Taskmaster trundled through a few local stores tasked with finding a birthday gift. Along the way, a secret sales lesson was uncovered that you can use in your business.

Never fail to ask for the sale

5:41PM | Tuesday, 7 May 2013 |  A common rookie mistake cost one of Old Taskmaster’s salespeople the opportunity to upsell on a customers’ order. Fortunately, following a simple piece of advice can boost the number of deals your business closes.

How do I set sales targets for my team?

5:08PM | Friday, 20 May 2011 |  Personal experience is a good place to start when you're thinking about setting sales targets.

I’m a bad public speaker. How can I successfully pitch for capital?

5:02PM | Tuesday, 17 May 2011 |  If you’re naturally shy, it might be worth finding a business partner who can sell your idea to investors.

Keep your marketing low cost but high impact

12:00AM | Wednesday, 19 December 2012 |  As a busy mumpreneur, finding the resources to market your business can be a struggle. Thankfully, there are five effective ways to promote your business without spending too much of your time or budget. BY AMANDA JESNOEWSKI.

Call up a former customer

9:17PM | Monday, 26 September 2011 |  Deep in the bunkers under Taskmaster Towers, a secret war room has been established. Sales generals and widget marketing wizards are busy plotting Operation Reconnect.

Buy some colourful clothing

7:00AM | Friday, 6 July 2012 |  If you want to be remembered in presentations or at a networking event, style up and add a dash of colour to your look.