SEO

Chasing the SEO bogeyman away

5:50PM | Thursday, 2 May 2013 |  A falling Google ranking is the stuff of nightmares for many entrepreneurs, while SEO can be frightening for the uninitiated. However, this bogeyman is a lot less scary if you understand the basics.

Start-ups urged to use YouTube analytics update

10:55PM | Friday, 12 October 2012 |  There are now more ways to work out what works and what doesn't on your YouTube video offerings.

Should I spend my time and money on eCommerce?

9:40PM | Tuesday, 14 September 2010 |  Just like conventional retail, successful online retail requires staying close to customers, a compelling product offer and great service.

Google's SEO warning and what we can do about it

3:02PM | Tuesday, 20 March 2012 |  While rankings used to be the primary reason for good title tags, click through rates and readability should be the focus today. BY WAI HONG FONG.

What are some affordable strategies to achieve online growth?

2:51AM | Wednesday, 29 February 2012 |  The challenge is to select the strategies most suitable to your particular market and business model, while ensuring you provide the best service to your customers.

Report urges business to focus on Facebook engagement, not fan numbers

2:41PM | Friday, 24 February 2012 |  Start-ups have been urged to start using Facebook more proactively and engage more with customers, after a new study has found that many brands have plenty of fans, but aren’t engaging with them effectively.

Five SEO trends to look out for in 2012

1:38PM | Tuesday, 10 January 2012 |  Paid search, competitive SEO and social media affecting Google's algorithm are just some of the issues that tech boffins will need to address in 2012. BY WAI HONG FONG.

Blog and backup to improve LinkedIn presence, expert says

1:56PM | Tuesday, 3 January 2012 |  Start-ups can improve their LinkedIn presence this year by integrating blog content, enhancing their company profile, using company updates and preserving their contacts, an expert says.

Connect2Field

12:54PM | Monday, 12 December 2011 |  Connect2Field chief executive Steven Orenstein talks to StartupSmart about the company’s interest in mum-and-dad businesses, and its plans to go global.