Social media

How Facebook helps your business Like its genuine fans

5:34PM | Tuesday, 21 May 2013 |  Integrating your social media accounts with your website can be confusing. However, there is a tool that makes integration easy – here’s how to use it.

Warren Buffett joins Twitter: Why his tweets matter more than you think

5:33PM | Friday, 3 May 2013 |  Billionaire investor and Berkshire Hathaway founder Warren Buffett joined Twitter overnight.

Is social media a tool for brand awareness or sales?

4:04PM | Friday, 26 April 2013 |  Social media is, first and foremost, about building brand awareness and trust. But while it should be a key part of your marketing, don’t use it as a sales tool.

Five ways to keep it friendly on Facebook

4:25PM | Wednesday, 24 April 2013 |  Maintaining a Facebook page can be more challenging than you might first expect. Thankfully, by following these tips, you can ensure it remains a part of your business you (and your customers) like.

Five steps to humanise your business

3:00PM | Friday, 22 March 2013 |  It might sound counter-intuitive, but one of the great things about the internet is it can help you add a human touch to your organisation. Here are five easy steps to help you to humanise your business online.

How do I find the key influencers in my industry, and get them following me on Twitter?

3:00AM | Thursday, 21 March 2013 |  An influencer is someone with a strong social media following in your industry. But getting their attention might take some patience.

Three ways to boost customer satisfaction via social media

3:31PM | Wednesday, 13 March 2013 |  Social media can be a cost-effective and convenient customer service channel. By following these three key tips, you can ensure you tweet your customers right.

Should I use online ads or stick to social media?

1:24PM | Tuesday, 10 January 2012 |  Ideally, you should aim to use both forms of online marketing effectively.

“Abbott has F***ED UP badly”: Brendan O’Connor's Twitter gaffe

1:43PM | Thursday, 10 January 2013 |  The Small Business Minister has apologised after describing volunteer firefighting by the Opposition Leader, Tony Abbott, as “f***ing up”.