10:19AM | Thursday, 28 October 2010 | Knowing what your customers really want is the key to targeted marketing.
5:00AM | Wednesday, 16 May 2012 | People ask questions all the time on Twitter. If you help even one person a day, you’ll quickly get a reputation as an expert in your field.
5:00AM | Friday, 4 May 2012 | Almost three quarters of Australian businesses are dedicating 10% of their budgets to social media marketing. Is your business among them?
4:51PM | Thursday, 19 April 2012 | The co-founder of Melbourne-based incubator AngelCube says he makes a conscious effort to recruit female mentors, but believes more can be done to entice women into the industry.
4:19PM | Wednesday, 4 April 2012 | You might not be in the social media business, but smart start-ups could do worse than take a tip or five from Mark Zuckerberg’s success with Facebook. BY MARC PESKETT.
3:31AM | Friday, 23 March 2012 | Start-up entrepreneurs are rapidly discovering that Twitter is an essential tool for building relationships with customers. Here are six ways to make the most of it. BY ADAM FRANKLIN.
3:06PM | Friday, 9 March 2012 | What’s the best way to spread your content online? Simply tell your story. Here are some top tips on how you do this. BY ADAM FRANKLIN.
3:17PM | Monday, 5 March 2012 | Social media sites are essential marketing tools for your business. Here are five ways to make sure potential customers like you, rather than your competitors. BY OLIVER MILMAN.
3:47PM | Friday, 2 March 2012 | Your business’ social media tone should be the equivalent of you after one drink. But no more than that – updates such as GR8 should not be tolerated, as this video explains.
2:51AM | Wednesday, 29 February 2012 | The challenge is to select the strategies most suitable to your particular market and business model, while ensuring you provide the best service to your customers.