Social media

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How can I stretch my marketing budget and still get good market presence?

10:19AM | Thursday, 28 October 2010 |  Knowing what your customers really want is the key to targeted marketing.

Answer some Twitter questions

5:00AM | Wednesday, 16 May 2012 |  People ask questions all the time on Twitter. If you help even one person a day, you’ll quickly get a reputation as an expert in your field.

Make social media part of your marketing budget

5:00AM | Friday, 4 May 2012 |  Almost three quarters of Australian businesses are dedicating 10% of their budgets to social media marketing. Is your business among them?

Gender balance important for tech start-ups, AngelCube founder claims

4:51PM | Thursday, 19 April 2012 |  The co-founder of Melbourne-based incubator AngelCube says he makes a conscious effort to recruit female mentors, but believes more can be done to entice women into the industry.

Five key lessons start-ups can take from Facebook

4:19PM | Wednesday, 4 April 2012 |  You might not be in the social media business, but smart start-ups could do worse than take a tip or five from Mark Zuckerberg’s success with Facebook. BY MARC PESKETT.

Tearing it up on Twitter in two minutes

3:31AM | Friday, 23 March 2012 |  Start-up entrepreneurs are rapidly discovering that Twitter is an essential tool for building relationships with customers. Here are six ways to make the most of it. BY ADAM FRANKLIN.

Spread your content by telling stories

3:06PM | Friday, 9 March 2012 |  What’s the best way to spread your content online? Simply tell your story. Here are some top tips on how you do this. BY ADAM FRANKLIN.

Five secrets to engaging with customers using social media

3:17PM | Monday, 5 March 2012 |  Social media sites are essential marketing tools for your business. Here are five ways to make sure potential customers like you, rather than your competitors. BY OLIVER MILMAN.

The Do's and Don'ts of Social Media for Business

3:47PM | Friday, 2 March 2012 |  Your business’ social media tone should be the equivalent of you after one drink. But no more than that – updates such as GR8 should not be tolerated, as this video explains.

What are some affordable strategies to achieve online growth?

2:51AM | Wednesday, 29 February 2012 |  The challenge is to select the strategies most suitable to your particular market and business model, while ensuring you provide the best service to your customers.
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