Viral marketing

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How to make your ad go viral

10:20PM | Friday, 14 October 2011 |  Every business hopes their ad will ‘go viral.’ But you don’t need a big budget to do this, or even create a particularly good ad. This ad, for a US taxidermy company, was one of the most downloaded ads on YouTube in September. Six million hits and counting…

Orabrush’s YouTube marketing lesson

6:45PM | Tuesday, 28 June 2011 |  The Orabrush is a tongue cleaner designed to cure bad breath. “Why on earth is Michael writing about this – does his breath smell?”, you might justifiably be wondering. BY MICHAEL FOX.
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