Women entrepreneurs

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Should I hire the “generalists” or the “specialists”?

11:03PM | Monday, 15 November 2010 |  Figure out what your weaknesses are before you start the recruitment process, then hire for the long-term.

How do I work out who to target with my marketing?

12:01PM | Friday, 3 December 2010 |  Customer segmentation is mandatory from a marketing perspective. If you don’t do this, you are wasting your money.

Harriet Beecher Stowe

12:10AM | Monday, 13 December 2010 |  Never give up, for that is just the place and time that the tide will turn.

Helping Aussies out of debt

11:35PM | Tuesday, 23 November 2010 |  Now a $6.9 million revenue brand, founder Tammy May insists that her initial desire to launch MyBudget was altruistic.

Entrepreneurs urged to look after their health

10:00AM | Friday, 29 October 2010 |  Start-up entrepreneurs need to prioritise their health and home life if they want to succeed, according to a leading business coach.

THE NEWS WRAP: Women still hitting glass ceiling

10:17AM | Wednesday, 6 October 2010 |  Australia compares poorly to other countries in the representation of women in senior company roles.

Mumpreneurs' secrets of success

10:57PM | Tuesday, 5 October 2010 |  They might be juggling naptimes, school runs and mashed banana, but that doesn’t mean there isn’t time for starting a business.

What women want

9:27PM | Tuesday, 28 September 2010 |  A decision by the NSW Anti-Discrimination Board could provide budding entrepreneurs with the chance to capitalise upon consumers’ gender preferences when buying.

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