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‘Busy’ small businesses continue to overlook social media: Report

1:09PM | Thursday, 10 January 2013 |  Small businesses are either unsure or too busy to fully capitalise on the potential of social media, an industry analyst says, after it was revealed only 27% of SMEs are utilising social media.

Sensis and Pollenizer launch $50k hackathon

3:05PM | Thursday, 1 March 2012 |  Start-up incubator Pollenizer has teamed up with Sensis to host a two-day hackathon later this month, inviting entrepreneurs to vie for a share in more than $50,000 worth of prizes and perks.

Most SMEs don’t measure online marketing spend – here’s how you can do it

12:00AM | Monday, 13 December 2010 |  SMEs might have got the message about digital marketing, but few actually know whether their efforts are paying off.

Getting your start-up on the map

11:50PM | Friday, 5 November 2010 |  The recent entry of Facebook into the geolocation game has sparked a wave of interest in location-based apps, with digital experts the world over predicting it will soon be mainstream.

New ways to cut costs

8:09PM | Friday, 27 August 2010 |  There’s no better time to have a look at your cost base and try to put a bit more bounce in your bottom line.
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