YouTube

YouTube turns eight – Five ways it has helped entrepreneurs

5:11PM | Monday, 20 May 2013 |  With social video site YouTube celebrating its eighth birthday, it’s time to look at five key ways the site can help your business.

Which social media platform best suits your business?

2:23PM | Tuesday, 19 February 2013 |  There are now more social media services than ever before. Here’s a guide to help you find the right one for your business. BY MATTY SOCCIO.

Bling makes shoes twice as nice

2:55PM | Monday, 18 February 2013 |  Sydney-based shoe label Aleeyas sells leather sandals with interchangeable jeweled tops. Co-founders Sharmeen Arain and Rax Huq came up with the concept while they were on their honeymoon.

New YouTube feature helps creators promote their content

10:51PM | Friday, 26 October 2012 |  YouTube has introduced a new way for content creators to promote their videos and channels, launching a feature called InVideo Programming, designed to help creators grow their audience.

Start-ups pip established SMEs to the website post, study finds

5:19PM | Tuesday, 22 May 2012 |  Start-ups are slightly more likely to have their own website than established small businesses, according to a new MYOB report, which shows 64% of Australian SMEs still don’t have their own online operation.

Study outlines four essential elements to YouTube viral success

5:05PM | Monday, 21 May 2012 |  Researchers at the University of Melbourne identified a formula to understand why some branded YouTube videos go viral, while others fail.

SurfaceScreen

5:47PM | Monday, 14 May 2012 |  Inspiration can sometimes come from unexpected sources. Take Christian Le Loux, who discovered a market for nanotech surfaces after watching a TV show about NASA spacesuits.

10 top small business uses of YouTube videos

5:37PM | Thursday, 3 May 2012 |  Video has killed the radio star and emerged as a major marketing medium. If you want to harness the power of YouTube, it’s time to learn from these 10 businesses. BY OLIVER MILMAN.

YouTube’s how-to category climbs up the ranks

5:00AM | Tuesday, 1 May 2012 |  A local tech entrepreneur has sung the praises of YouTube as a communication channel, after it was revealed the video site’s how-to category is the third most searched category on the platform.