Australia is a world leader when it comes to sporting technology but more could be done to support its sports-tech startups, according to the founder of a company that specialises in helping athletes and individuals recover from injuries.

A Sydney startup is heading to Switzerland to battle it out for the chance to win $US500,000 in funding.

With a population of more than 1.3 billion, China represents one of the biggest and fastest growing markets in the world for Australian businesses – and tech startups are no exception.