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I’m getting a bit of traffic to my site but it isn’t converting into sales. What should I do?

1:54AM | Wednesday, 23 January

This week’s Secret Soloist is answered by digital marketing expert Adam Franklin.   If your web strategy is working people will be arriving at your website via a Google search, a backlink, a tweet, an email or a Facebook comment and regardless of where they’ve come from it is great news that they have arrived at your site.

Start-ups warned about borrowing from friends and family

4:29AM | Monday, 23 April

Start-ups are being encouraged to think twice before borrowing money from loved ones, with a new report revealing 20% of Australians have lost friends over borrowed money.

Selling without a strategy

3:06AM | Friday, 23 March

Selling your wares online is an instant recipe for success, right? Not according to Pierre Boutros, who learnt that even the most straightforward business needs strategies in place to secure sales.

News Corp-backed Beyond Oblivion bankrupt before launch

3:30AM | Monday, 11 March

New York-based digital music start-up Beyond Oblivion has filed for bankruptcy before its launch, despite financial backing from News Corp and nearly $90 million from investors.

MP3-enabled badges the next Legacy

10:37AM | Thursday, 13 October

Legacy badges traditionally come as pins to stick on your clothes, but now they’ve entered the digital age with new MP3 “buttons” or virtual badges.

10 start-up lessons to take from Steve Jobs

5:49AM | Wednesday, 2 May

The announcement of Steve Jobs’ decision to quit as CEO of Apple may, on reflection, not be entirely unexpected, but it draws to a close one of the finest chapters in entrepreneurial history.

BHP policy highlights office dos and don’ts

8:40AM | Tuesday, 23 August

An etiquette expert says start-ups should ensure office etiquette is outlined from day one to avoid bombarding staff with rules further down the track, in light of BHP Billiton’s strict new employee policies.

Four ways to turn web visitors into real buyers

7:06AM | Monday, 11 July

If your web strategy is working people will be arriving at your website via a Google search, a backlink, a tweet, an email or a Facebook comment and regardless of where they’ve come from it is great news that they have arrived at your site.

Musical beach towel

6:20AM | Monday, 27 June

A new beach towel, with built-in speakers that connect to any portable music player, could take the beach party concept to a new level.

ReGadget

6:59AM | Monday, 20 June

Launched in April this year, ReGadget is an online service providing cash in return for old electronics, including mobile phones, digital cameras and MP3 players.

Audio High School

5:13AM | Thursday, 26 May

Nathan Murphy is gearing up to launch Audio High School in July, following six months of intensive planning.

Headphone hoodie could be music to a start-up’s ears

2:35AM | Thursday, 3 February

Hats have been merged with drinking devices for some time, but a company is now looking seriously at the opportunities in matching up clothing with music.

Musical moments for mums and babies

12:43AM | Friday, 3 December

Much has been said about the effect of music on babies in the womb, but does music really make your baby smarter?

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