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Sydney startup’s vision is to become the AdWords of digital billboard advertising

8:16PM | Friday, 15 August 2014 | Kye White

The appeal of online ads for advertisers is in the medium’s ability to target ads to a specific audience, and now a Sydney-based startup has developed technology that allows digital screens to do something similar in the real world.

Marketing  | Advertising  | Technology  | Start-up Profiles

What Facebook’s device tracking means for advertisers … and you

8:14PM | Friday, 15 August 2014 | Rob Livingstone

Facebook today unveiled the latest weapon in its digital arsenal: cross-device tracking capability. This enables advertisers to track individuals' usage behaviours between devices.

 | Technology

Australia's ScriptRock raises $8.7m and aims to focus on growth

8:13PM | Friday, 15 August 2014 | Bronwen Clune

ScriptRock has raised a $8.7M Series A Round led by August Capital, who also led investment in Splunk

 | Growth  | Social media

New app pokes fun at government’s proposed work for the dole policy

8:53PM | Thursday, 14 August 2014 | Broede Carmody

A new app allows job seekers to spam politicians with job applications in response to the government’s proposed work for the dole policy.

 | Technology

Tappr launches pilot program to iron-out bugs before releasing mobile payment app

8:13PM | Thursday, 14 August 2014 | Broede Carmody

Mobile payment platform Tappr has announced the launch of its pilot program, which will see small business owners trial its software prior to the startup launching later this year.

 | Technology

Bitcoin exchange business embroiled in non-payment scandal

8:46PM | Wednesday, 13 August 2014 | Kye White

A number of users of an online forum claimed to have paid over $10,000 to Queensland-based crypto-currency exchange bitXoin for bitcoins they never received.

 | Technology

“Connecting flying robots to what we do every day”: Drone developer wants to make Australia a little more like The Jetsons

8:22PM | Tuesday, 12 August 2014 | Andrew Sadauskas

The cofounder of a Sydney-based drone aircraft and cloud platform developer says it has the potential to make internet-connected drones a part of everyday life, making Australia a little more like The Jetsons.

 | Technology

Revealed: iPhone 6 leaked photos

8:45PM | Tuesday, 12 August 2014 | Kirsten Robb

The iPhone rumours have sparked up again, as leaked photos potentially revealing the new iPhone 6 set the internet ablaze with debate.

 | Technology

DIY becomes Do It For You: Tiger Pistol finds businesses need more help in social marketing

8:26PM | Monday, 11 August 2014 | Bronwen Clune

Melbourne-based social marketing startup Tiger Pistol, which existed primarily as a DIY platform for small businesses, has launched a Do It For You package, making it the first platform in the world to help small businesses with a full social marketing suite that includes organic, advertising and reputation management.

 | Marketing  | Sales and marketing  | Online and email marketing  | Social media

Online freelance market is like “eBay in 1997”, says Matt Barrie

8:05PM | Monday, 11 August 2014 | Kye White

Freelancer is dropping its minimum jobs price from $US30 ($A32.30) to $US10 ($A10.70) to make its platform more accessible to users in both developing and developed countries.

 | Growth Strategy  | Technology

How two mobile app developers’ love for AFL led to $400,000 in funding

8:12PM | Friday, 8 August 2014 | Andrew Sadauskas

A Melbourne-based mobile games developer has secured $400,000 in funding from a group of prominent investors, after joining seed accelerator AngelCube’s 2013 program intake.

 | Growth  | Technology  | Websites

After a successful crowdfunding campaign, this Ant-o wants to save your life in an emergency

8:12PM | Friday, 8 August 2014 | Andrew Sadauskas

In an emergency, allowing paramedics to quickly identify someone, including their emergency contacts, key medical information or immediate contact information, can literally be a matter of life or death.

 | Growth  | Technology  | Social media  | Websites

Microsoft to drop support for old versions of Internet Explorer

8:02PM | Friday, 8 August 2014 | Kye White

Microsoft has announced it will be dropping support for a number of versions of its web browser Internet Explorer, to encourage users to move to the latest versions.

 | Technology

Menulog panned for $15 pizza voucher sweetener deal for bad review

8:52PM | Thursday, 7 August 2014 | Eloise Keating

Home delivery service Menulog has come under fire after one customer claimed he was offered a $15 food voucher to remove a negative review.

 | Growth  | Social media

Google+ now allows fake names – is that a good thing?

8:13PM | Thursday, 7 August 2014 | Vanessa Emilio

Google+ has been loosening its restrictions on the Google+ real names policy over the past few years by allowing maiden names and nicknames.

 | Planning  | Technology  | Social media

The Great Fragmentation

8:32AM | Thursday, 7 August 2014 | Steve Sammartino

It used to be that you’d get a job and stay with your employer your whole working life. Smart employers, and certainly startups, are now beginning to look for people with wide experience, otherwise known as ‘horizontal personnel’.

 | IT  | Managing people

Better in beta? Why early access games are a double-edged sword

8:50AM | Thursday, 7 August 2014 | Sam Hinton

Early access, as it is called, has been embraced as a way to support innovation in gaming. But just as many players have decried it as a cynical money grab that is damaging the industry.

 | Technology

Five app store optimisation techniques we used to generate 400,000 downloads

8:42PM | Wednesday, 6 August 2014 | Matthew Ho

App store optimisation (ASO) is a practice to improve your app store ranking. It’s SEO for mobile apps.

 | Planning  | Technology  | Social media  | Websites  | IT  | SEO for start-ups

Why governments will always fail with technology projects like the NBN

8:18PM | Wednesday, 6 August 2014 |  David Glance

The most recent audit report of the NBN, released this week, has ultimately judged the entire project as “rushed, chaotic and inadequate”.

 | Planning  | Technology

Google News changes how website details are added and maintained

8:26PM | Tuesday, 5 August 2014 | Andrew Sadauskas

Google announced a major change to how news-related content is added and maintained on its Google News aggregation and search service last night.

 | Technology
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