Thursday, 23 February 2012
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It’s all well and good telling customers your business has a website, but much of your traffic will come from random users searching for a topic on Google or another search engine.
Thursday, 23 February 2012
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By
As a minimum, your website should contain basic information about your company including your name, products or services, contact information, store location data, possibly pictures of staff and your logo.
Thursday, 23 February 2012
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By
You first need to register a domain name, which can be done quickly and easily with any domain name registrar.
Thursday, 23 February 2012
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By
The most important part of managing your reputation online is keeping a good relationship with your customers.
Thursday, 23 February 2012
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Conversing with customers online is very different from talking or negotiating in a store. On the internet, users appreciate honesty, speed and conversation. They reject one-way marketing and defensive personalities.
Monday, 13 February 2012
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By
Oliver Milman
Google is to launch a $120 million overhaul of its headquarters with the addition of an ‘experience centre’ that will be used to create new projects and work with start-ups in secret.
Tuesday, 07 February 2012
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By
Michelle Hammond
Queensland tech entrepreneur Stephen Baxter is preparing to launch his latest project, a co-working space known as River City Labs, as he attempts to fill a gap for Brisbane tech start-ups.
Friday, 03 February 2012
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By
Brad Lindenberg
Having the right working environment early on sets the stage for faster learning and growth in the long-term. BY BRAD LINDENBERG.
Thursday, 02 February 2012
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By
Michelle Hammond
Home-based businesses are being encouraged to make contact with online community Support a Work At Home Person, as it launches the inaugural International Work at Home Person Week.
Tuesday, 24 January 2012
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By
Patrick Stafford
If you’re on leave then you’ve probably familiarised yourself with the automatic response feature on your email client. However, many Gmail users don’t realise this feature is also available in Google’s free email service.
Friday, 20 January 2012
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By
Michelle Hammond
US-based start-up AppAddictive has secured $1.2 million in funding for its Facebook creation tools and platform, designed to make it easier for businesses to build their Facebook pages.
Friday, 20 January 2012
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By
Michelle Hammond
Twitter has acquired social aggregation service Summify for an undisclosed sum, two years after its Romanian-born founders relocated to Vancouver.
Thursday, 19 January 2012
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By
Taskmaster
Does your website look any good on a smartphone or tablet? Borrow an iPhone and an iPad and a few similar devices and do some checking.
Monday, 16 January 2012
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By
Michelle Hammond
The Federal Government will stage National Telework Week in November in a bid to highlight the benefits of working from home, on the back of the National Broadband Network rollout.
Friday, 13 January 2012
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By
Michelle Hammond
Setting your sights on the higher end of the market can work wonders for your business, but you also run the risk of limiting the scope of your potential customer base. As Only Logistics founder Scott Carson found out firsthand. BY MICHELLE HAMMOND.
Thursday, 12 January 2012
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By
Patrick Stafford
Many businesses are now using instant messenger programs to keep in touch with staff, as it saves money on phone calls and allows instant communication.
Thursday, 12 January 2012
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By
Michelle Hammond
Electronic goods, toys, sporting goods and clothes were at the top of consumers’ shopping lists last Christmas, according to PayPal, with 70% of items purchased from Australian retailers.
Wednesday, 11 January 2012
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By
Michelle Hammond
A global study by KMPG reveals 86% of the consumers surveyed actively engage in social networking regularly, but only a third say social media influences their purchasing decisions.
Wednesday, 11 January 2012
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By
Michelle Hammond
Start-ups can spice up their marketing with more risqué material but shouldn’t rely on it, an expert says, after the advertising watchdog released its most complained-about advertisements on record.
Wednesday, 11 January 2012
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By
Patrick Stafford
If you’ve ever watched a video on an iOS device, then you’ve probably had to stop watching and then do something else, leaving your video half unwatched. But there’s a way to resume videos from where you left off.
Tuesday, 10 January 2012
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By
Taskmaster
Here’s my new rule. I won’t let anyone reply to an email more than twice. They can send two responses, but after that they need to pick up the phone or go and see the recipient in person.
Tuesday, 10 January 2012
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By
Michelle Hammond
An advertising expert says small businesses need to decide whether they can justify the cost of the new domain name regime, which will open up to include company names and brands as of this week.
Tuesday, 10 January 2012
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By
Scott Robinson
Marketing is never about using one vehicle, so despite your budget constraints, find ways to usilise both mediums.
Monday, 09 January 2012
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By
Patrick Stafford
Did you also know you can open apps directly from the lock screen?
Friday, 06 January 2012
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By
Michelle Hammond
Apptopia, a marketplace designed to help broker the sale of mobile apps, is to launch with the aim of providing an exit strategy for developers and an opportunity for other entrepreneurs.
This mentoring program is ONLY for entrepreneurs aged between 18 and 35 years with a passion and ambition for entrepreneurship who have been working in their...
Oren Klaff's unique S.T.R.O.N.G. Method, which he uses in pitches to get ahead of the competition and win the deal is the focus of new book Pitch Anything. ...
Do what you do now in a totally different way to create new value, that's the power of business model innovation.
You may have heard people talk in the ...
