“Abbott has F***ED UP badly”: Brendan O’Connor's Twitter gaffe

1:43PM | Thursday, 10 January 2013 | Cara Waters

The Small Business Minister has apologised after describing volunteer firefighting by the Opposition Leader, Tony Abbott, as “f***ing up”.

Facebook’s Publishing Garage promises to rev up brands’ marketing

12:35PM | Friday, 21 December 2012 | Michelle Hammond

A new Facebook feature dubbed Publishing Garage will see the social media giant work with businesses to improve how they use the social media platform to market themselves.

What online shopping would be like in real life

12:20AM | Friday, 21 December 2012 | Oliver Milman

Consumer dollars may be flocking online, but would you really tolerate the web shopping experience in a physical store? This great Google video suggests maybe not.

Cashed-up Dropbox snaps up Snapjoy

12:47PM | Thursday, 20 December 2012 | Michelle Hammond

US-based start-up success story Dropbox has acquired online photo library Snapjoy for an undisclosed sum, less than one week after its acqui-hire of music streaming service Audiogalaxy.

Instagram clarifies policy changes following user backlash

12:22PM | Wednesday, 19 December 2012 | Michelle Hammond

Facebook-owned start-up Instagram has been forced to clarify changes to its privacy policy and terms of service, after users were led to believe their private photos would be sold to advertisers.

Growing, going or gone? Growth of 1,700 start-ups to be tracked by Guy King’s Start Chart

12:00AM | Wednesday, 19 December 2012 | Michelle Hammond

Australian entrepreneur-turned-investor Guy King is tracking the growth metrics of more than 1,700 Australian start-ups via his new platform Start Chart, which he created as a side project.

Fairfax flags digital acquisition strategy after sell-down of Trade Me

12:07PM | Tuesday, 18 December 2012 | Michelle Hammond

Fairfax Media has flagged its intention to make digital acquisitions as part of a wider strategy to transform the business from print to digital, despite offloading its 51% stake in Trade Me.

Meggle app lets nightclubbing students live it up on the cheap

12:50PM | Monday, 17 December 2012 | Michelle Hammond

Two university students have highlighted the importance of cross-promotion on social media, after creating an app that allows students to gain access to nightclubs and bars at a cheaper rate.

Gumtree, Coles and ASOS top Google’s Australian brand rankings

12:54PM | Friday, 14 December 2012 | Michelle Hammond

Gumtree was the most searched for local brand in Australia this year, Google’s Brand Zeitgeist reveals, while Coles’ “Down, down” campaign was the most searched for advertisement.

Google Zeitgeist reveals what we searched for in 2012

12:30PM | Thursday, 13 December 2012 | Michelle Hammond

UK retailer ASOS was as the most searched fashion brand in Australia this year, according to Google’s latest Zeitgeist report, while Sydney-based retailer The Iconic was fifth on the list.

ACCC flags new year crackdown on fake product reviews

12:13PM | Thursday, 13 December 2012 | Michelle Hammond

Businesses have been put on notice after the competition watchdog warned it will be cracking down on fake product reviews and online voucher rip-offs in the new year.

How to get Google ads working in your favour this Christmas

12:53PM | Thursday, 13 December 2012 | Ned Dwyer

Yesterday, StartupSmart examined how retargeting can amplify you marketing budget. The great news is, by following these key points, you can make it work for your business this Christmas. BY NED DWYER.

Kogan becomes a telco, targets dissatisfied customers with prepaid SIMs

12:36PM | Thursday, 13 December 2012 | Patrick Stafford

Internet entrepreneur Ruslan Kogan is moving into telecommunications, with his company now selling pre-paid 3G cards for use with smartphones and tablets.

L’Oreal Fashion Festival signs WantItNow as logistics partner

12:01PM | Wednesday, 12 December 2012 | Michelle Hammond

Sydney-based start-up WantItNow is hoping to raise the profile of its express-delivery online shopping portal after announcing a partnership with the L’Oreal Melbourne Fashion Festival.

Revealed: The best and worst brands of 2012

12:56PM | Wednesday, 12 December 2012 | Michelle Hammond

Start-ups can learn from the best and worst brands as rated by consumer website Product Review, which has highlighted the importance of product quality in addition to customer service.

How ‘retargeting’ can amplify your marketing budget

12:23PM | Wednesday, 12 December 2012 | Ned Dwyer

A useful part of the online marketing toolkit is the ability to advertise to people who previously visited your website. Here is how you can get started in retargeting. BY NED DWYER.

Micro businesses feeling the pain, says MYOB

12:00AM | Wednesday, 12 December 2012 | Michelle Hammond

The business outlook is brighter for SMEs in 2013, according to the latest MYOB research findings, but micro businesses will continue to do it tough and have been urged to plan ahead.

Melbourne mumpreneur launches car auction website

12:05PM | Tuesday, 11 December 2012 | Michelle Hammond

A Melbourne mother of four has launched a website called, where car dealers compete for sales by offering prospective buyers their lowest possible price.

Shop2 the first Aussie start-up selected for US incubator AngelPad

12:54PM | Monday, 10 December 2012 | Michelle Hammond

Personal shopping magazine Shop2 has spoken of its experience as the first Australian start-up to participate in US incubator AngelPad.

Hackagong winners set to Kickstart Kristmas

12:05PM | Monday, 10 December 2012 | Michelle Hammond

A new website called, conceived and created over a two-day hackathon, allows users to create online gift pages to share with loved ones.