The Small Business Minister has apologised after describing volunteer firefighting by the Opposition Leader, Tony Abbott, as “f***ing up”.
A new Facebook feature dubbed Publishing Garage will see the social media giant work with businesses to improve how they use the social media platform to market themselves.
Consumer dollars may be flocking online, but would you really tolerate the web shopping experience in a physical store? This great Google video suggests maybe not.
US-based start-up success story Dropbox has acquired online photo library Snapjoy for an undisclosed sum, less than one week after its acqui-hire of music streaming service Audiogalaxy.
Australian entrepreneur-turned-investor Guy King is tracking the growth metrics of more than 1,700 Australian start-ups via his new platform Start Chart, which he created as a side project.
Fairfax Media has flagged its intention to make digital acquisitions as part of a wider strategy to transform the business from print to digital, despite offloading its 51% stake in Trade Me.
Two university students have highlighted the importance of cross-promotion on social media, after creating an app that allows students to gain access to nightclubs and bars at a cheaper rate.
Gumtree was the most searched for local brand in Australia this year, Google’s Brand Zeitgeist reveals, while Coles’ “Down, down” campaign was the most searched for advertisement.
UK retailer ASOS was as the most searched fashion brand in Australia this year, according to Google’s latest Zeitgeist report, while Sydney-based retailer The Iconic was fifth on the list.
Businesses have been put on notice after the competition watchdog warned it will be cracking down on fake product reviews and online voucher rip-offs in the new year.
Yesterday, StartupSmart examined how retargeting can amplify you marketing budget. The great news is, by following these key points, you can make it work for your business this Christmas. BY NED DWYER.
Internet entrepreneur Ruslan Kogan is moving into telecommunications, with his company now selling pre-paid 3G cards for use with smartphones and tablets.
Sydney-based start-up WantItNow is hoping to raise the profile of its express-delivery online shopping portal after announcing a partnership with the L’Oreal Melbourne Fashion Festival.
Start-ups can learn from the best and worst brands as rated by consumer website Product Review, which has highlighted the importance of product quality in addition to customer service.
A useful part of the online marketing toolkit is the ability to advertise to people who previously visited your website. Here is how you can get started in retargeting. BY NED DWYER.
The business outlook is brighter for SMEs in 2013, according to the latest MYOB research findings, but micro businesses will continue to do it tough and have been urged to plan ahead.
A Melbourne mother of four has launched a website called DutchAuctionAuto.com.au, where car dealers compete for sales by offering prospective buyers their lowest possible price.
Personal shopping magazine Shop2 has spoken of its experience as the first Australian start-up to participate in US incubator AngelPad.
A new website called KickstartKristmas.com, conceived and created over a two-day hackathon, allows users to create online gift pages to share with loved ones.