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Why Australians love marketplace start-ups and why they work well here

2:17AM | Thursday, 6 February 2014 | Rose Powell

The Australian start-up scene has spawned several billion dollar online marketplaces. Just think of Seek, carsales.com and realestate.com.au. And there’s a fresh crop, such as Freelancer, FlightFox and GoCatch coming through.

The biggest mistake with web marketing (and how to avoid it)

1:39PM | Wednesday, 29 January 2014 | Adam Franklin

Have you ever felt like your web marketing has been spinning its wheels? If so, here are some tips for growing and engaging with your audience.

Google announces search update, starts rolling out additional information feature in search results

1:10AM | Friday, 24 January 2014 | Andrew Sadauskas

Google has announced that it is beginning to roll out changes to its search results that add information about website owners to its results.

Mobile commerce visionary Tomi Ahonen on the newest mass media: You must watch this video

1:00AM | Wednesday, 22 January 2014 | Taskmaster

Are you thinking about developing an Android or iPhone app? Or perhaps you’re looking for a great business idea? If so, here’s one video you absolutely must watch.

Important (and simple) web metrics for entrepreneurs

1:18PM | Friday, 10 January 2014 | Adam Franklin

When it comes to web marketing, some metrics are more important than others. Here are the ones you need to pay the closest attention to.

ABS online sales data released for the first time: reveals spending of $2.738 billion

1:25PM | Thursday, 9 January 2014 | Cara Waters

Australians spent $2.738 billion in online sales between March to September last year, according to figures released today by the Australian Bureau of Statistics.

Social media news and views in 2013 and advice to take into 2014

12:00AM | Tuesday, 31 December 2013 | Gavin Lower

No matter what your opinion of social media, it’s become a ubiquitous feature of our lives.

How to know when it’s time to update your website

12:48PM | Wednesday, 11 December 2013 | Fred Schebesta

The time to upgrade your website shouldn’t be carried out by default after a certain number of months or years – it’s best done when you can capture an opportunity to either increase traffic, increase conversions, or better engage your users.

Why online selling’s a great fit for automotive entrepreneurs

12:54PM | Friday, 6 December 2013 | Myriam Robin

We might be uncertain whether the big motor manufacturers will stick around in Australia, but that doesn’t mean the whole automotive industry is screwed.

Twitter announces partnership with year-old Sydney start-up

11:20PM | Wednesday, 27 November 2013 | Rose Powell

One-year-old social media aggregation and curation platform Stackla has been announced as Twitter Australia’s first technology partner.

Bring Your Own Code hackathon competition offers $13,500 in prize money

11:17PM | Wednesday, 27 November 2013 | Gavin Lower

Australian mobile engagement company Mnet is offering $13,500 in prizes at its Bring Your Own Code hackathon competition in Sydney next week.

Five business blog post ideas that are sure to be a hit with your readers

11:47AM | Tuesday, 26 November 2013 | Amanda Jesnoewski

Have you ever felt the frustration of finally making the time to sit down and write that blog or article you've been meaning to only to find that all of your ideas have dried up ? Here are five tips to help you out.

Internet browser cookies: The monstrous legal risks for website owners

11:14PM | Friday, 22 November 2013 | Vanessa Emilio

Outside Australia, a growing number of countries are introducing legislation governing website cookies. If you plan to trade overseas, here are the key details you must be aware of.

The beginner’s guide to landing pages

11:05PM | Friday, 1 November 2013 | Adam Franklin

If you’re a web marketer, the easiest way to attract subscribers, leads and customers is to set up landing pages on your website. Here’s a brief introduction to the topic and some tips to help you do it right.

Facebook founder Mark Zuckerberg makes first known investment in a start-up

10:06PM | Wednesday, 23 October 2013 | Myriam Robin

Billionaire Facebook creator Mark Zuckerberg has made his first known investment in a start-up.

Update your blog!

10:47PM | Thursday, 17 October 2013 | Taskmaster

When did you last update your company blog? The Taskmaster says a new post might be long overdue.

Still underestimating the power of your branded website? Read this…

10:30PM | Thursday, 17 October 2013 | Cas McCullough

Small businesses traditionally spend thousands on 20th century marketing techniques. However, in the online age, there are more effective ways of promoting your business.

PayPal launches new campaign helping SMEs improve their digital know-how

10:45PM | Thursday, 17 October 2013 | Yolanda Redrup

Australian small businesses are set to benefit from the third instalment of PayPal’s Driving Business Online campaign, as new research reveals digital literacy among SMEs remains low.

Make sure your apps don’t break with KitKat

10:10PM | Tuesday, 15 October 2013 | Taskmaster

In the past couple of days, Google has announced some big changes with Android 4.4 KitKat. Here are some key details you must be aware of.

Freelancer’s IPO is no exit for Matt Barrie

10:28PM | Tuesday, 15 October 2013 | Myriam Robin

Freelancer.com has ambitious expansion plans. Its CEO says the company, an online marketplace and auction house for freelance jobs, will be the ‘eBay of jobs’.

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