Start-ups are being urged to rethink their social media strategy as a new report shows businesses are failing to respond to customer queries on Facebook and Twitter in a timely manner, if at all.
Start-ups have been urged to start using Facebook more proactively and engage more with customers, after a new study has found that many brands have plenty of fans, but aren’t engaging with them effectively.
Tony Hsieh sold his first start-up to Microsoft for $265 million, and recently sold his second for $1.2 billion. If you're about to launch a business, the secrets to his success are essential reading. BY ADAM FRANKLIN.
After Sabrina Kushnir launched online jewellery store Kush Diamonds, she learned about a strange new language called Google SEO. Now she's a fluent speaker, the customers are flocking to her site. BY MICHELLE HAMMOND.
Google is to launch a $120 million overhaul of its headquarters with the addition of an ‘experience centre’ that will be used to create new projects and work with start-ups in secret.
Queensland tech entrepreneur Stephen Baxter is preparing to launch his latest project, a co-working space known as River City Labs, as he attempts to fill a gap for Brisbane tech start-ups.
Having the right working environment early on sets the stage for faster learning and growth in the long-term. BY BRAD LINDENBERG.
Home-based businesses are being encouraged to make contact with online community Support a Work At Home Person, as it launches the inaugural International Work at Home Person Week.
US-based start-up AppAddictive has secured $1.2 million in funding for its Facebook creation tools and platform, designed to make it easier for businesses to build their Facebook pages.
Twitter has acquired social aggregation service Summify for an undisclosed sum, two years after its Romanian-born founders relocated to Vancouver.
Does your website look any good on a smartphone or tablet? Borrow an iPhone and an iPad and a few similar devices and do some checking.
The Federal Government will stage National Telework Week in November in a bid to highlight the benefits of working from home, on the back of the National Broadband Network rollout.
Setting your sights on the higher end of the market can work wonders for your business, but you also run the risk of limiting the scope of your potential customer base. As Only Logistics founder Scott Carson found out firsthand. BY MICHELLE HAMMOND.
Many businesses are now using instant messenger programs to keep in touch with staff, as it saves money on phone calls and allows instant communication.
Electronic goods, toys, sporting goods and clothes were at the top of consumers’ shopping lists last Christmas, according to PayPal, with 70% of items purchased from Australian retailers.
A global study by KMPG reveals 86% of the consumers surveyed actively engage in social networking regularly, but only a third say social media influences their purchasing decisions.
Start-ups can spice up their marketing with more risqué material but shouldn’t rely on it, an expert says, after the advertising watchdog released its most complained-about advertisements on record.
If you’ve ever watched a video on an iOS device, then you’ve probably had to stop watching and then do something else, leaving your video half unwatched. But there’s a way to resume videos from where you left off.
Here’s my new rule. I won’t let anyone reply to an email more than twice. They can send two responses, but after that they need to pick up the phone or go and see the recipient in person.
An advertising expert says small businesses need to decide whether they can justify the cost of the new domain name regime, which will open up to include company names and brands as of this week.