Start-ups that advertise with Google AdWords can now integrate new social and mobile features after the tech giant unveiled a range of new upgrades for search ads.
A couple of years ago, business owners didn’t think about the cloud unless they were flying through one on the way to a major client meeting.
It’s easy enough to install a computer program – download it, or load it from a disc or USB stick, and then get it running.
Google has introduced a new update to its Analytics tool that will let businesses see details about their traffic in real time as opposed to delayed updates, in a move that could allow businesses to better determine which marketing methods are netting them the most traffic.
With plenty of websites requiring passwords and login details it’s sometimes hard to keep track of all of them. There’s an app that helps to do this.
The shift by SMEs and consumers to new technology has been underlined by separate figures that show the cloud computing market will generate revenues of $12 billion in Asia-Pacific by 2016, while mobile payments in Australia are set to quadruple this year.
You may have seen some Windows users looking at a clock on their desktop or maybe a calendar or news ticker. Those widgets are built into the OS.
Every so often you may want to clear the browsing data on your particular browser, such as Firefox or Internet Explorer. But if you’re using Chrome it might not be as easy to find.
An app that turns articles into formatted web presentations has won the inaugural Sydney Hackathon, the first 24-hour tech start-up event of its kind in Australia.
Many start-ups fret over whether their websites are up to scratch. But it needn’t be guesswork – there are plenty of ways to discover if you’re an online champ or chump.
While debate over the upcoming carbon tax continues to rage on, there is no doubt higher electricity prices are on every business owner’s mind.
Social giant Facebook has announced some of the most dramatic updates to its profile design since the site's inception, with chief executive Mark Zuckerberg revealing new features including the ability to stream music with Spotify and watch films through the site using Netflix.
The vast majority of Australian SMEs have no kind of strategy when it comes to the fastest growing business channel there is – online. Don’t be one of them.
The Apple Store is one of the most iconic retail destinations around, so it’s only fitting there’s a great app to go with it.
Entrepreneurs are being urged to jump on Google+ after the internet giant finally allowed all members of the public to sign up this week, prompting immediate comparisons with market leader Facebook, which has responded to the new threat by introducing innovations of its own.
Start-up app developers are being encouraged to take part in what’s believed to be Australia’s first 24-hour “hackathon” this weekend, with $3,500 in cash up for grabs.
Small businesses in regional areas are failing to grasp the potential of online, with only 54% having a website and fewer still having any sort of web strategy.
The growing viability of online start-ups has been underlined by new research that shows that Australian consumers are increasingly confident of their security on the web.
A solo Melbourne-based entrepreneur has credited finding a neglected niche and search engine optimisation for luring global clients such as NASA, Peugeot and LG.
There would be nothing – I repeat nothing – worse than waking up one day and finding that one of your rivals now owns your web address. So get on the case!