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Sick of being the team’s “weak link”, this founder is committed to learning how to code

3:14PM | Wednesday, 26 March 2014 | Rose Powell

Sam Birmingham has played a key role in developing the Perth ecosystem, and a couple of startups, so far. And this month, he’s going to learn how to code come hell or high water.

The magic of ideas: How you can give them away and keep them at the same time

3:44PM | Tuesday, 25 March 2014 | Linnet Hunter

In these days of content marketing, many knowledge workers are aware that they need to share their hard-won experience and ideas with the world. But can you do this while still making a decent living?

The four-step formula for more powerful marketing and advertising

3:39PM | Tuesday, 25 March 2014 | Amanda Jesnoewski

Everyday your customers are bombarded with hundreds of marketing messages and advertisements. In such a crowded marketplace, here are four ways to make sure you stand out.

Quick tips for facilitating growth online to maximise revenue

3:27PM | Tuesday, 25 March 2014 | David Vitek

With the world becoming increasingly technology-driven and accelerated rates of online behavioural change becoming the norm, it is critical you have a strategy for building your business online.

There’s fans for everything online – including CW McCall

3:23PM | Monday, 24 March 2014 | Taskmaster

In a list of one-hit wonders, your humble correspondent listed down a musician named CW McCall, who is best known for his 1975 smash Convoy. Soon, the fans came out of the woodwork.

Wallets could be obsolete by 2021 as mobile payments take over

3:18PM | Friday, 21 March 2014 | Melinda Oliver

Mobile payment technology could swipe out the use of traditional wallets in eight years, a Commonwealth Bank survey finds.

How two Google tactics led this start-up to grow by 250% in a year

3:49PM | Tuesday, 11 March 2014 | Rose Powell

With a high traffic and low margin business to grow, the team at No Yelling quickly ruled out pay-per-click advertising and decided to invest their limited cash into boosting their SEO ranking.

Could blogging be your next big start-up idea?

3:52PM | Tuesday, 11 March 2014 | Nina Hendy

Australians are leaving behind their paid jobs to focus solely on making money from blogging. So, could blogging be your big start-up idea?

Barbecues and content marketing

3:31PM | Monday, 3 March 2014 | Taskmaster

Over the weekend, Old Taskmaster was dragged along to a family barbecue. The evening contained a valuable lesson about content marketing.

Your smartphone is not a PC, so don’t write apps as if it is one

2:55PM | Friday, 28 February 2014 | Taskmaster

A smartphone is not a PC. Likewise, a tablet is not a PC. It should be blindingly obvious, but so many designers just don’t get it.

Website disclaimers: The inside story

2:53PM | Friday, 21 February 2014 | Vanessa Emilio

Most websites –StartupSmart included – feature a disclaimer of some description. Here’s a look at whether they really provide you with legal protection, and what you need to include in one.

Sporting travellers finding their way with new travel website

2:08PM | Thursday, 13 February 2014 | Gavin Lower

It was while holidaying in New York a few years ago that Matt Scully discovered how hard it was to find information about local sporting events and locations.

Which team will get to have the final say?

2:00AM | Wednesday, 12 February 2014 | Taskmaster

Your products will end up looking very different depending on which team is put in charge.

Why Australians love marketplace start-ups and why they work well here

2:17AM | Thursday, 6 February 2014 | Rose Powell

The Australian start-up scene has spawned several billion dollar online marketplaces. Just think of Seek, carsales.com and realestate.com.au. And there’s a fresh crop, such as Freelancer, FlightFox and GoCatch coming through.

The biggest mistake with web marketing (and how to avoid it)

1:39PM | Wednesday, 29 January 2014 | Adam Franklin

Have you ever felt like your web marketing has been spinning its wheels? If so, here are some tips for growing and engaging with your audience.

Google announces search update, starts rolling out additional information feature in search results

1:10AM | Friday, 24 January 2014 | Andrew Sadauskas

Google has announced that it is beginning to roll out changes to its search results that add information about website owners to its results.

Mobile commerce visionary Tomi Ahonen on the newest mass media: You must watch this video

1:00AM | Wednesday, 22 January 2014 | Taskmaster

Are you thinking about developing an Android or iPhone app? Or perhaps you’re looking for a great business idea? If so, here’s one video you absolutely must watch.

Important (and simple) web metrics for entrepreneurs

1:18PM | Friday, 10 January 2014 | Adam Franklin

When it comes to web marketing, some metrics are more important than others. Here are the ones you need to pay the closest attention to.

ABS online sales data released for the first time: reveals spending of $2.738 billion

1:25PM | Thursday, 9 January 2014 | Cara Waters

Australians spent $2.738 billion in online sales between March to September last year, according to figures released today by the Australian Bureau of Statistics.

Social media news and views in 2013 and advice to take into 2014

12:00AM | Tuesday, 31 December 2013 | Gavin Lower

No matter what your opinion of social media, it’s become a ubiquitous feature of our lives.

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