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Barbecues and content marketing

3:31PM | Monday, 3 March 2014 | Taskmaster

Over the weekend, Old Taskmaster was dragged along to a family barbecue. The evening contained a valuable lesson about content marketing.

Your smartphone is not a PC, so don’t write apps as if it is one

2:55PM | Friday, 28 February 2014 | Taskmaster

A smartphone is not a PC. Likewise, a tablet is not a PC. It should be blindingly obvious, but so many designers just don’t get it.

Website disclaimers: The inside story

2:53PM | Friday, 21 February 2014 | Vanessa Emilio

Most websites –StartupSmart included – feature a disclaimer of some description. Here’s a look at whether they really provide you with legal protection, and what you need to include in one.

Sporting travellers finding their way with new travel website

2:08PM | Thursday, 13 February 2014 | Gavin Lower

It was while holidaying in New York a few years ago that Matt Scully discovered how hard it was to find information about local sporting events and locations.

Which team will get to have the final say?

2:00AM | Wednesday, 12 February 2014 | Taskmaster

Your products will end up looking very different depending on which team is put in charge.

Why Australians love marketplace start-ups and why they work well here

2:17AM | Thursday, 6 February 2014 | Rose Powell

The Australian start-up scene has spawned several billion dollar online marketplaces. Just think of Seek, carsales.com and realestate.com.au. And there’s a fresh crop, such as Freelancer, FlightFox and GoCatch coming through.

The biggest mistake with web marketing (and how to avoid it)

1:39PM | Wednesday, 29 January 2014 | Adam Franklin

Have you ever felt like your web marketing has been spinning its wheels? If so, here are some tips for growing and engaging with your audience.

Google announces search update, starts rolling out additional information feature in search results

1:10AM | Friday, 24 January 2014 | Andrew Sadauskas

Google has announced that it is beginning to roll out changes to its search results that add information about website owners to its results.

Mobile commerce visionary Tomi Ahonen on the newest mass media: You must watch this video

1:00AM | Wednesday, 22 January 2014 | Taskmaster

Are you thinking about developing an Android or iPhone app? Or perhaps you’re looking for a great business idea? If so, here’s one video you absolutely must watch.

Important (and simple) web metrics for entrepreneurs

1:18PM | Friday, 10 January 2014 | Adam Franklin

When it comes to web marketing, some metrics are more important than others. Here are the ones you need to pay the closest attention to.

ABS online sales data released for the first time: reveals spending of $2.738 billion

1:25PM | Thursday, 9 January 2014 | Cara Waters

Australians spent $2.738 billion in online sales between March to September last year, according to figures released today by the Australian Bureau of Statistics.

Social media news and views in 2013 and advice to take into 2014

12:00AM | Tuesday, 31 December 2013 | Gavin Lower

No matter what your opinion of social media, it’s become a ubiquitous feature of our lives.

How to know when it’s time to update your website

12:48PM | Wednesday, 11 December 2013 | Fred Schebesta

The time to upgrade your website shouldn’t be carried out by default after a certain number of months or years – it’s best done when you can capture an opportunity to either increase traffic, increase conversions, or better engage your users.

Why online selling’s a great fit for automotive entrepreneurs

12:54PM | Friday, 6 December 2013 | Myriam Robin

We might be uncertain whether the big motor manufacturers will stick around in Australia, but that doesn’t mean the whole automotive industry is screwed.

Twitter announces partnership with year-old Sydney start-up

11:20PM | Wednesday, 27 November 2013 | Rose Powell

One-year-old social media aggregation and curation platform Stackla has been announced as Twitter Australia’s first technology partner.

Bring Your Own Code hackathon competition offers $13,500 in prize money

11:17PM | Wednesday, 27 November 2013 | Gavin Lower

Australian mobile engagement company Mnet is offering $13,500 in prizes at its Bring Your Own Code hackathon competition in Sydney next week.

Five business blog post ideas that are sure to be a hit with your readers

11:47AM | Tuesday, 26 November 2013 | Amanda Jesnoewski

Have you ever felt the frustration of finally making the time to sit down and write that blog or article you've been meaning to only to find that all of your ideas have dried up ? Here are five tips to help you out.

Internet browser cookies: The monstrous legal risks for website owners

11:14PM | Friday, 22 November 2013 | Vanessa Emilio

Outside Australia, a growing number of countries are introducing legislation governing website cookies. If you plan to trade overseas, here are the key details you must be aware of.

The beginner’s guide to landing pages

11:05PM | Friday, 1 November 2013 | Adam Franklin

If you’re a web marketer, the easiest way to attract subscribers, leads and customers is to set up landing pages on your website. Here’s a brief introduction to the topic and some tips to help you do it right.

Facebook founder Mark Zuckerberg makes first known investment in a start-up

10:06PM | Wednesday, 23 October 2013 | Myriam Robin

Billionaire Facebook creator Mark Zuckerberg has made his first known investment in a start-up.

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