Social media is moving from buzz topic to becoming an essential element of any company’s communications and marketing strategy. But are companies seeing a return on investment yet? BY LEON GETTLER.
A week after the Click Frenzy debacle in Australia, Americans have started Cyber Monday – the yearly sale that inspired the local version.
Start-ups looking to build up their Facebook presence should look no further than Bananas in Pyjamas, which is one of Australia’s top 20 brand pages on Facebook, according to a new report.
Melbourne-based business Moneytribe has taken its total funding pool to more than half a million dollars after raising a further seed investment of $250,000 from current investors.
Earlier today, I decided it was high time to have a chat with Taskmaster Enterprises’ resident Gen-Y Techmaster. Here's why you should too.
Start-up retailers have been urged not to overlook the importance of stress-testing sites, following the crash of the much-hyped Click Frenzy online discount promotion.
Advertisers who have collectively spent more than $1 million on advertising for the Click Frenzy discount event will no doubt be questioning their decision after the campaign's site crashed last night after failing to handle the massive influx of traffic.
MySpace will attempt to raise $US50 million to compete in the music streaming business against existing players Spotify and Pandora.
Sydney incubator Foundry has revealed investments in two further start-up ventures, announcing that it is looking to raise up to $20 million to turn itself into a fully-fledged venture capital fund next year.
Serial entrepreneur Vinko Grgic has sold the intellectual property of his latest start-up to GimmeQuotes, just hours after creating the venture at a Startup Weekend.
Malcolm Turnbull, the Opposition communications spokesman, says Australia needs to start celebrating the “creative destruction” of industries in order to foster innovation.
The founder and chairman of online retailer Ozsale has offered up some key tips ahead of online sales event Click Frenzy on Tuesday, after his business achieved $1.3 million in revenue in a 24-hour period.
Start-ups could soon be looking at Pinterest with renewed interest, after the content-sharing service unveiled a new set of terms for businesses, designed to help them utilise the platform.
Less than 5% of consumers research products in-store before eventually purchasing them online, new research reveals, suggesting there is no need for retailers to introduce “fitting fees”.
When it comes to sharing computer files, Old Taskmaster still remembers the days of the ‘sneakernet’. Thankfully, Taskmaster Enterprises has moved into the new millennium – and you should too.
If you’re starting up, putting a website together can be daunting. Here are five of the most common website errors committed by start-ups and how to correct them. BY OLIVER MILMAN and MICHELLE HAMMOND.
The week before Christmas is the peak period for mobile shopping searches, new Google data shows, while findings from PayPal and eBay show mobile is increasingly aiding the “consumer discovery process”.
After the Dallas Mavericks called foul against Facebook’s charging, the NBA team began playing on a different social media court. Should Australian start-ups join them?
Solo operators have little time to waste, so these timely tools should prove invaluable for getting things done quicker. BY MICHELLE HAMMOND.
Almost half of Australian SMEs with an online presence didn’t launch their website until they were trading for six months, while 15% put it off until their second year in business, according to a new survey.