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Getting a return on your social media investment
11:11PM | Tuesday, 27 November 2012 | Leon GettlerSocial media is moving from buzz topic to becoming an essential element of any company’s communications and marketing strategy. But are companies seeing a return on investment yet? BY LEON GETTLER.
Cyber Monday sales up: Three eCommerce lessons from the US
11:03PM | Tuesday, 27 November 2012 | Patrick StaffordA week after the Click Frenzy debacle in Australia, Americans have started Cyber Monday – the yearly sale that inspired the local version.
Bananas in Pyjamas among top 20 Facebook brand pages
11:38PM | Monday, 26 November 2012 | Michelle HammondStart-ups looking to build up their Facebook presence should look no further than Bananas in Pyjamas, which is one of Australia’s top 20 brand pages on Facebook, according to a new report.
We’re in the money: Moneytribe raises another $250,000
11:43PM | Friday, 23 November 2012 | Michelle HammondMelbourne-based business Moneytribe has taken its total funding pool to more than half a million dollars after raising a further seed investment of $250,000 from current investors.
Time to call your Techmaster
11:49PM | Wednesday, 21 November 2012 | TaskmasterEarlier today, I decided it was high time to have a chat with Taskmaster Enterprises’ resident Gen-Y Techmaster. Here's why you should too.
The Click Frenzy crash: The lessons for start-ups
11:06PM | Wednesday, 21 November 2012 | Michelle HammondStart-up retailers have been urged not to overlook the importance of stress-testing sites, following the crash of the much-hyped Click Frenzy online discount promotion.
Click Frenzy fail: Retailers spend over $1 million on ads
11:45PM | Wednesday, 21 November 2012 | Patrick StaffordAdvertisers who have collectively spent more than $1 million on advertising for the Click Frenzy discount event will no doubt be questioning their decision after the campaign's site crashed last night after failing to handle the massive influx of traffic.
MySpace raising $50 million to challenge Spotify, Pandora
11:40PM | Tuesday, 20 November 2012 | Patrick StaffordMySpace will attempt to raise $US50 million to compete in the music streaming business against existing players Spotify and Pandora.
Foundry makes two start-up investments, looks to morph into VC fund
11:00AM | Tuesday, 20 November 2012 | Oliver MilmanSydney incubator Foundry has revealed investments in two further start-up ventures, announcing that it is looking to raise up to $20 million to turn itself into a fully-fledged venture capital fund next year.
How I created and sold a start-up in 48 hours: MatesRates’ Vinko Grgic
11:47PM | Monday, 19 November 2012 | Michelle HammondSerial entrepreneur Vinko Grgic has sold the intellectual property of his latest start-up to GimmeQuotes, just hours after creating the venture at a Startup Weekend.
Australian entrepreneurs need to embrace ‘creative destruction’, claims Turnbull
11:04PM | Friday, 16 November 2012 | Oliver MilmanMalcolm Turnbull, the Opposition communications spokesman, says Australia needs to start celebrating the “creative destruction” of industries in order to foster innovation.
Ozsale rakes in $1.3 million in 24 hours – here’s how it did it
11:39PM | Friday, 16 November 2012 | Michelle HammondThe founder and chairman of online retailer Ozsale has offered up some key tips ahead of online sales event Click Frenzy on Tuesday, after his business achieved $1.3 million in revenue in a 24-hour period.
New business-only features spark renewed Pinterest
11:35PM | Friday, 16 November 2012 | Michelle HammondStart-ups could soon be looking at Pinterest with renewed interest, after the content-sharing service unveiled a new set of terms for businesses, designed to help them utilise the platform.
‘Fitting fees’ challenged as consumers shun in-store research: Report
11:00PM | Thursday, 15 November 2012 | Michelle HammondLess than 5% of consumers research products in-store before eventually purchasing them online, new research reveals, suggesting there is no need for retailers to introduce “fitting fees”.
Improve the way you share files
11:04PM | Thursday, 15 November 2012 | TaskmasterWhen it comes to sharing computer files, Old Taskmaster still remembers the days of the ‘sneakernet’. Thankfully, Taskmaster Enterprises has moved into the new millennium – and you should too.
The top five website errors committed by Aussie SMEs
11:45PM | Thursday, 15 November 2012 | Michelle HammondIf you’re starting up, putting a website together can be daunting. Here are five of the most common website errors committed by start-ups and how to correct them. BY OLIVER MILMAN and MICHELLE HAMMOND.
Christmas tipped to see mobile commerce boom
11:11PM | Wednesday, 14 November 2012 | Michelle HammondThe week before Christmas is the peak period for mobile shopping searches, new Google data shows, while findings from PayPal and eBay show mobile is increasingly aiding the “consumer discovery process”.
Be a social media maverick and switch away from Facebook
11:53PM | Wednesday, 14 November 2012 | TaskmasterAfter the Dallas Mavericks called foul against Facebook’s charging, the NBA team began playing on a different social media court. Should Australian start-ups join them?
Five top time-saving tools for soloists
11:49PM | Wednesday, 14 November 2012 | Michelle HammondSolo operators have little time to waste, so these timely tools should prove invaluable for getting things done quicker. BY MICHELLE HAMMOND.
SMEs playing the waiting game with their websites: Report
11:00AM | Tuesday, 13 November 2012 | Michelle HammondAlmost half of Australian SMEs with an online presence didn’t launch their website until they were trading for six months, while 15% put it off until their second year in business, according to a new survey.
