The Project Factory offers Christmas promo tips after launching Santa Panic!

12:37PM | Thursday, 20 December 2012 | Michelle Hammond

A Sydney-based digital production company has highlighted the importance of creating a narrative for time-sensitive games, after launching Christmas-inspired iPhone game Santa Panic!

Growing, going or gone? Growth of 1,700 start-ups to be tracked by Guy King’s Start Chart

12:00AM | Wednesday, 19 December 2012 | Michelle Hammond

Australian entrepreneur-turned-investor Guy King is tracking the growth metrics of more than 1,700 Australian start-ups via his new platform Start Chart, which he created as a side project.

How to get Google ads working in your favour this Christmas

12:53PM | Thursday, 13 December 2012 | Ned Dwyer

Yesterday, StartupSmart examined how retargeting can amplify you marketing budget. The great news is, by following these key points, you can make it work for your business this Christmas. BY NED DWYER.

Kogan becomes a telco, targets dissatisfied customers with prepaid SIMs

12:36PM | Thursday, 13 December 2012 | Patrick Stafford

Internet entrepreneur Ruslan Kogan is moving into telecommunications, with his company now selling pre-paid 3G cards for use with smartphones and tablets.

Startmate alumni Happy Inspector partners with Rent Resumé

12:53PM | Wednesday, 12 December 2012 | Michelle Hammond

Startmate alumni Happy Inspector has outlined its plans after partnering with Queensland-based business Rent Resumé, in its digital bid to shake up the real estate industry.

How ‘retargeting’ can amplify your marketing budget

12:23PM | Wednesday, 12 December 2012 | Ned Dwyer

A useful part of the online marketing toolkit is the ability to advertise to people who previously visited your website. Here is how you can get started in retargeting. BY NED DWYER.

Micro businesses feeling the pain, says MYOB

12:00AM | Wednesday, 12 December 2012 | Michelle Hammond

The business outlook is brighter for SMEs in 2013, according to the latest MYOB research findings, but micro businesses will continue to do it tough and have been urged to plan ahead.

MiiBrand’s Shop & Unlock promo looks to push online shoppers in-store

12:37PM | Wednesday, 5 December 2012 | Michelle Hammond

Mobile shopping app MiiBrand is launching a promotion called Shop & Unlock, which encourages consumers to redeem online offers from bricks and mortar stores.

New social media ranking service shows banks surge as energy firms power down

12:27PM | Tuesday, 4 December 2012 | Michelle Hammond

The banks have golden social media reputations while energy companies are performing poorly, according to a new social media ranking service.

Beware of the banker

12:21PM | Monday, 3 December 2012 | Taskmaster

Earlier today, Taskmaster Enterprises received an email purportedly coming from one of the big four banks. For good reason, Old Taskmaster was wary.

Clear browsing data in Chrome

11:08PM | Friday, 30 November 2012 | Patrick Stafford

Does your computer run slowly when you try to look up websites? If you use Google Chrome, there’s a handy trick to clear up some extra space on your hard drive.

In pictures: Australia’s five key online spending trends

11:42PM | Thursday, 29 November 2012 | Oliver Milman

The internet is revolutionising shopping forever. With the eCommerce sales peak expected between December 7th and 10th this year, here are charts illustrating five key trends you need to be aware of. BY OLIVER MILMAN.

AANA prescribes regular social media monitoring

11:59PM | Wednesday, 28 November 2012 | Cara Waters

The Australian Association of National Advertisers resisted pressure to change its definition of advertising in its latest guidance.

It’s time to drop the brick and adopt an Android

11:38PM | Wednesday, 28 November 2012 | Taskmaster

Late last night, in the streets near Taskmaster Towers, Old Taskmaster witnessed something truly shocking. Thankfully, this cautionary tale contains an important lesson for your business.

Five tech tools for smart soloists

11:21PM | Wednesday, 28 November 2012 | Michelle Hammond

Operating as a soloist can mean working long and irregular hours. However, these handy tech tools will give you a head start in making the most of your time. BY MICHELLE HAMMOND.

How we partnered with a German start-up: App developer Spreadsheetopia

11:05PM | Tuesday, 27 November 2012 | Michelle Hammond

Australian app developer Spreadsheetopia has partnered with German start-up KeyRocket after being discovered on video-sharing platform Vimeo.

Getting a return on your social media investment

11:11PM | Tuesday, 27 November 2012 | Leon Gettler

Social media is moving from buzz topic to becoming an essential element of any company’s communications and marketing strategy. But are companies seeing a return on investment yet? BY LEON GETTLER.

Cyber Monday sales up: Three eCommerce lessons from the US

11:03PM | Tuesday, 27 November 2012 | Patrick Stafford

A week after the Click Frenzy debacle in Australia, Americans have started Cyber Monday – the yearly sale that inspired the local version.

Sydney start-up to offer coding crash course to tech novices

11:00PM | Thursday, 22 November 2012 | Michelle Hammond

An education start-up based in Sydney will teach entrepreneurs how to code in a new 10-week program, equipping participants with the skills and experience of an entry-level developer.

The Click Frenzy crash: The lessons for start-ups

11:06PM | Wednesday, 21 November 2012 | Michelle Hammond

Start-up retailers have been urged not to overlook the importance of stress-testing sites, following the crash of the much-hyped Click Frenzy online discount promotion.