How ‘retargeting’ can amplify your marketing budget

12:23PM | Wednesday, 12 December 2012 | Ned Dwyer

A useful part of the online marketing toolkit is the ability to advertise to people who previously visited your website. Here is how you can get started in retargeting. BY NED DWYER.

Micro businesses feeling the pain, says MYOB

12:00AM | Wednesday, 12 December 2012 | Michelle Hammond

The business outlook is brighter for SMEs in 2013, according to the latest MYOB research findings, but micro businesses will continue to do it tough and have been urged to plan ahead.

MiiBrand’s Shop & Unlock promo looks to push online shoppers in-store

12:37PM | Wednesday, 5 December 2012 | Michelle Hammond

Mobile shopping app MiiBrand is launching a promotion called Shop & Unlock, which encourages consumers to redeem online offers from bricks and mortar stores.

New social media ranking service shows banks surge as energy firms power down

12:27PM | Tuesday, 4 December 2012 | Michelle Hammond

The banks have golden social media reputations while energy companies are performing poorly, according to a new social media ranking service.

Beware of the banker

12:21PM | Monday, 3 December 2012 | Taskmaster

Earlier today, Taskmaster Enterprises received an email purportedly coming from one of the big four banks. For good reason, Old Taskmaster was wary.

Clear browsing data in Chrome

11:08PM | Friday, 30 November 2012 | Patrick Stafford

Does your computer run slowly when you try to look up websites? If you use Google Chrome, there’s a handy trick to clear up some extra space on your hard drive.

In pictures: Australia’s five key online spending trends

11:42PM | Thursday, 29 November 2012 | Oliver Milman

The internet is revolutionising shopping forever. With the eCommerce sales peak expected between December 7th and 10th this year, here are charts illustrating five key trends you need to be aware of. BY OLIVER MILMAN.

AANA prescribes regular social media monitoring

11:59PM | Wednesday, 28 November 2012 | Cara Waters

The Australian Association of National Advertisers resisted pressure to change its definition of advertising in its latest guidance.

It’s time to drop the brick and adopt an Android

11:38PM | Wednesday, 28 November 2012 | Taskmaster

Late last night, in the streets near Taskmaster Towers, Old Taskmaster witnessed something truly shocking. Thankfully, this cautionary tale contains an important lesson for your business.

Five tech tools for smart soloists

11:21PM | Wednesday, 28 November 2012 | Michelle Hammond

Operating as a soloist can mean working long and irregular hours. However, these handy tech tools will give you a head start in making the most of your time. BY MICHELLE HAMMOND.

How we partnered with a German start-up: App developer Spreadsheetopia

11:05PM | Tuesday, 27 November 2012 | Michelle Hammond

Australian app developer Spreadsheetopia has partnered with German start-up KeyRocket after being discovered on video-sharing platform Vimeo.

Getting a return on your social media investment

11:11PM | Tuesday, 27 November 2012 | Leon Gettler

Social media is moving from buzz topic to becoming an essential element of any company’s communications and marketing strategy. But are companies seeing a return on investment yet? BY LEON GETTLER.

Cyber Monday sales up: Three eCommerce lessons from the US

11:03PM | Tuesday, 27 November 2012 | Patrick Stafford

A week after the Click Frenzy debacle in Australia, Americans have started Cyber Monday – the yearly sale that inspired the local version.

Sydney start-up to offer coding crash course to tech novices

11:00PM | Thursday, 22 November 2012 | Michelle Hammond

An education start-up based in Sydney will teach entrepreneurs how to code in a new 10-week program, equipping participants with the skills and experience of an entry-level developer.

The Click Frenzy crash: The lessons for start-ups

11:06PM | Wednesday, 21 November 2012 | Michelle Hammond

Start-up retailers have been urged not to overlook the importance of stress-testing sites, following the crash of the much-hyped Click Frenzy online discount promotion.

Click Frenzy fail: Retailers spend over $1 million on ads

11:45PM | Wednesday, 21 November 2012 | Patrick Stafford

Advertisers who have collectively spent more than $1 million on advertising for the Click Frenzy discount event will no doubt be questioning their decision after the campaign's site crashed last night after failing to handle the massive influx of traffic.

MySpace raising $50 million to challenge Spotify, Pandora

11:40PM | Tuesday, 20 November 2012 | Patrick Stafford

MySpace will attempt to raise $US50 million to compete in the music streaming business against existing players Spotify and Pandora.

Foundry makes two start-up investments, looks to morph into VC fund

11:00AM | Tuesday, 20 November 2012 | Oliver Milman

Sydney incubator Foundry has revealed investments in two further start-up ventures, announcing that it is looking to raise up to $20 million to turn itself into a fully-fledged venture capital fund next year.

Australian entrepreneurs need to embrace ‘creative destruction’, claims Turnbull

11:04PM | Friday, 16 November 2012 | Oliver Milman

Malcolm Turnbull, the Opposition communications spokesman, says Australia needs to start celebrating the “creative destruction” of industries in order to foster innovation.

Improve the way you share files

11:04PM | Thursday, 15 November 2012 | Taskmaster

When it comes to sharing computer files, Old Taskmaster still remembers the days of the ‘sneakernet’. Thankfully, Taskmaster Enterprises has moved into the new millennium – and you should too.