AANA prescribes regular social media monitoring

11:59PM | Wednesday, 28 November 2012 | Cara Waters

The Australian Association of National Advertisers resisted pressure to change its definition of advertising in its latest guidance.

It’s time to drop the brick and adopt an Android

11:38PM | Wednesday, 28 November 2012 | Taskmaster

Late last night, in the streets near Taskmaster Towers, Old Taskmaster witnessed something truly shocking. Thankfully, this cautionary tale contains an important lesson for your business.

Five tech tools for smart soloists

11:21PM | Wednesday, 28 November 2012 | Michelle Hammond

Operating as a soloist can mean working long and irregular hours. However, these handy tech tools will give you a head start in making the most of your time. BY MICHELLE HAMMOND.

How we partnered with a German start-up: App developer Spreadsheetopia

11:05PM | Tuesday, 27 November 2012 | Michelle Hammond

Australian app developer Spreadsheetopia has partnered with German start-up KeyRocket after being discovered on video-sharing platform Vimeo.

Getting a return on your social media investment

11:11PM | Tuesday, 27 November 2012 | Leon Gettler

Social media is moving from buzz topic to becoming an essential element of any company’s communications and marketing strategy. But are companies seeing a return on investment yet? BY LEON GETTLER.

Cyber Monday sales up: Three eCommerce lessons from the US

11:03PM | Tuesday, 27 November 2012 | Patrick Stafford

A week after the Click Frenzy debacle in Australia, Americans have started Cyber Monday – the yearly sale that inspired the local version.

Sydney start-up to offer coding crash course to tech novices

11:00PM | Thursday, 22 November 2012 | Michelle Hammond

An education start-up based in Sydney will teach entrepreneurs how to code in a new 10-week program, equipping participants with the skills and experience of an entry-level developer.

The Click Frenzy crash: The lessons for start-ups

11:06PM | Wednesday, 21 November 2012 | Michelle Hammond

Start-up retailers have been urged not to overlook the importance of stress-testing sites, following the crash of the much-hyped Click Frenzy online discount promotion.

Click Frenzy fail: Retailers spend over $1 million on ads

11:45PM | Wednesday, 21 November 2012 | Patrick Stafford

Advertisers who have collectively spent more than $1 million on advertising for the Click Frenzy discount event will no doubt be questioning their decision after the campaign's site crashed last night after failing to handle the massive influx of traffic.

MySpace raising $50 million to challenge Spotify, Pandora

11:40PM | Tuesday, 20 November 2012 | Patrick Stafford

MySpace will attempt to raise $US50 million to compete in the music streaming business against existing players Spotify and Pandora.

Foundry makes two start-up investments, looks to morph into VC fund

11:00AM | Tuesday, 20 November 2012 | Oliver Milman

Sydney incubator Foundry has revealed investments in two further start-up ventures, announcing that it is looking to raise up to $20 million to turn itself into a fully-fledged venture capital fund next year.

Australian entrepreneurs need to embrace ‘creative destruction’, claims Turnbull

11:04PM | Friday, 16 November 2012 | Oliver Milman

Malcolm Turnbull, the Opposition communications spokesman, says Australia needs to start celebrating the “creative destruction” of industries in order to foster innovation.

Improve the way you share files

11:04PM | Thursday, 15 November 2012 | Taskmaster

When it comes to sharing computer files, Old Taskmaster still remembers the days of the ‘sneakernet’. Thankfully, Taskmaster Enterprises has moved into the new millennium – and you should too.

Be a social media maverick and switch away from Facebook

11:53PM | Wednesday, 14 November 2012 | Taskmaster

After the Dallas Mavericks called foul against Facebook’s charging, the NBA team began playing on a different social media court. Should Australian start-ups join them?

Five top time-saving tools for soloists

11:49PM | Wednesday, 14 November 2012 | Michelle Hammond

Solo operators have little time to waste, so these timely tools should prove invaluable for getting things done quicker. BY MICHELLE HAMMOND.

NY coding start-up partners with Melbourne college

11:11PM | Monday, 12 November 2012 | Michelle Hammond

Richard Branson-backed start-up Codecademy has partnered with an elite college in Melbourne’s east thanks to Australian Rhodes Scholar Leng Lee, the start-up’s first employee.

How to survive the tech start-up “brofest”

11:41PM | Thursday, 8 November 2012 | Briana Everett

When it comes to gender equality, the tech industry still has a very long way to go. By following these key tips, women can thrive as tech entrepreneurs. BY BRIANA EVERETT.

NSW Govt offers up $5,000 cash prizes for health-related apps

11:01PM | Wednesday, 7 November 2012 | Michelle Hammond

The NSW Government is calling on developers to create health-related apps as part of a newly launched competition, offering $5,000 cash prizes for the best apps in each category.

Online security shortfall set to hurt retailers over Christmas: Report

11:00AM | Tuesday, 6 November 2012 | Michelle Hammond

Businesses are being urged to ramp up their online security measures in the lead-up to Christmas, with research revealing only a third of businesses have a risk management procedure in place.

Start-ups urged to buck reticence to staff BYO tech

11:19PM | Monday, 5 November 2012 | Michelle Hammond

Start-ups have been urged to not deter staff from bringing their own smartphones or tablets into the workplace, following a new study that shows most large businesses are wary of the practice.