SEO for start-ups

SEO for start-ups
Wai Hong Fong is co-founder and chieftain at OZHut, a multi-niche online retailer that is passionate about truly serving people in the online space. He was named Young Entrepreneur of the Year at the 2011 StartupSmart Awards.


Wai Hong also blogs on his journey as an entrepreneur with specific interests in SEO and Online Retail. You can contact Wai Hong via twitter at @waihonger


  • Redeeming outsourcing as a strategy for SEO

    Before I first started working on the SEO for the OZHut group of stores, I had contacted a few SEO companies out there at the time to see how much they wanted to charge and what sort of methodology they employed.

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  • An SEO power tool

    A blog is one of the most powerful SEO tools for start-ups. It's great for publishing content, generating links and also leverage for relevant reciprocal links.

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  • Five SEO trends to look out for in 2012

    Paid search, competitive SEO and social media affecting Google's algorithm are just some of the issues that tech boffins will need to address in 2012.

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  • Getting fresh with your SEO rankings

    Every now and then, we notice that Google ranks a piece of content on the first page even though it's only fairly new. This could be a blog post, a press release or a news site.
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  • Identifying hidden SEO gems in your analytics data

    Say you've been running your site for a couple of months now. You've taken care of your onsite content, built some solid links from reputable sources and enjoyed the first fruits of your labour.
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  • Google’s first link principle

    In all your enthusiasm with building links both internally among pages and externally, it’s worth noting the first link principle at work.
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  • Google Instant Previews: Why good web design matters for SEO

    In November 2010, Google launched a featured called Google Instant Previews. This feature allows people a sneak preview of how a website looks like before having to click on it.
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  • Top five SEO tips when starting a new website

    We recently launched a new webstore into the OZhut family. In doing so, there were a whole bunch of things to consider around SEO. I've picked the top five to share here:
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  • Google Places: Free location specific SEO

    Google Places is the section on the Search Engine Results that shows location specific links to stores within the vicinity. This is really good real estate that you can capitalise on if you haven’t already.
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  • Building links with article writing

    Everyone in SEO talks about quality content being the key to getting other sites to link to yours.
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