LinkedIn has acquired professional content-sharing platform SlideShare for $119 million, in a deal that will enable its users to utilise SlideShare’s popular presentations feature.
Video has killed the radio star and emerged as a major marketing medium. If you want to harness the power of YouTube, it’s time to learn from these 10 businesses. BY OLIVER MILMAN.
A local tech entrepreneur has sung the praises of YouTube as a communication channel, after it was revealed the video site’s how-to category is the third most searched category on the platform.
Twitter is emerging as an increasingly useful platform for recruiters, according to new research into job advertisements on social media services.
The pace of technology development is so rapid that it’s easy to forget that sites such as Facebook are relative newcomers. But what if The Facebook was launched in 1995? Here’s what it may look like.
The York Butter Factory's sexist tweet begs the question: just how male-centric is the tech sector? The answer may surprise you. BY OLIVER MILMAN AND MICHELLE HAMMOND.
Many companies carefully check their marketing collateral before they publish. In the wake of the York Butter Factory’s controversial tweet, is it time to give social media messages the same scrutiny?
The founders of Instagram are “psyched” to be joining Facebook in a $US1 billion deal, but the backlash from users has highlighted the drawbacks of being acquired by an industry giant.
Start-ups need to allocate sufficient time and effort to conduct job interviews and reference checks, an expert says, after a survey revealed 4% of employees have used a fake referee.
You might not be in the social media business, but smart start-ups could do worse than take a tip or five from Mark Zuckerberg’s success with Facebook. BY MARC PESKETT.
Social media will be the primary consumer watchdog within 10 years, new research shows, overtaking traditional media channels as the single biggest influence on purchasing decisions.
A global survey has shed new light on the social enterprise sector, revealing almost a third of Australians are willing to pay more for products and services that give back to society.
From Australia, Silicon Valley can look like the magical kingdom of start-ups. The reality, however, is far more mundane. BY NIKI SCEVAK.
Almost 60% of consumers will “Like” a Facebook page in order to access discounts or freebies, according to a new survey, but will “Unlike” a page if it fails to engage and excite its fans.
This week Kevin Rose decided to pull the plug on his social app, Oink. As founders there is a lot we can learn from his decision and journey. BY BRAD LINDENBERG.
Pinterest is fast becoming the new frontier of social media marketing for businesses. But is it really worth the effort for Aussie start-ups? BY NINA HENDY.
Three Australian tech entrepreneurs have developed a new platform to help social network users preserve their digital lives, all whilst travelling on the Startup Bus from Las Vegas to Texas.
As the Joseph Kony phenomenon demonstrates, videos can quickly raise awareness if they go viral. But how can you get your video to the masses? Here, a top YouTube executive explains how it is done.
Social media sites are essential marketing tools for your business. Here are five ways to make sure potential customers like you, rather than your competitors. BY OLIVER MILMAN.
Has the battery on your iPhone or iPad ever run low when you've needed to use location services? If so, there’s something you can do.