Location check-in app Foursquare will introduce a new app called Swarm as part of its attempt to reinvent itself after hitting a growth plateau over the past couple of years.
Is Twitter on its death bed as a social media platform? Maybe not quite yet, but some analysts believe it's not long for this social media coil.
With all the advertising dollars spent on direct mail, telemarketing, trade shows and pay-per-click, social media produces double the marketing leads and maintains a higher conversion rate than the average lead conversion.
Facebook has released its first quarter results, announcing its net income has nearly tripled year-on-year to $US642 million ($A690m), up from $US219 million a year earlier.
Cyber-espionage is up again in the 2014 report, representing a more than three-fold increase compared with the 2013 report, with 511 incidents partially due to a bigger dataset.
Growing numbers of Australian businesses are either allowing staff to work from home or hiring workers overseas. Here are six ways to be sure virtual staff are up to scratch.
This week’s big announcement on NSW’s taxi reforms is quite possibly the best news for the taxi industry in a long time.
What can you do to spice up your social media presence? Here are some of the top things we took home from this year’s Social Media Marketing World conference.
Facebook has announced the introduction of a new format for its desktop ads, along with new ways for businesses to advertise to users who are similar to their existing user base.
Twitter has announced it is rolling out a new layout and new features for its profile pages, in a change set to roll out over coming weeks, with the AFL among the first accounts to receive the upgrade.
Time is a limited commodity, especially for sole traders. Here are six ways you can minimise the amount of time you spend on content marketing while still gaining all of benefits.
Search engine optimisation can seem like hard work. However, like Pareto’s principle of getting 80% of the results from 20% of the effort, there are some easy things you can do to yield results.
In part three of this series looking at social media and the law, I’ll examine how Australian law limits what you should and shouldn’t post on your social media accounts.
Australian start-ups are turning to cheap online services in growing numbers to run their business. Here are eight popular services that save time and money.
You want to allow your employees to build an audience, promote your brand and sell your products via Facebook and Twitter. But how do you still legally own the accounts and customers when they leave?
There’s no denying the startup ecosystem, both in Australia and internationally, is male dominated. Structural inequality and cultural issues both play a role, but what about in our daily peer-to-peer conversations on Twitter.
Even the most ardent startup advocates have to admit there is lot of scope for humour in the heady realm of tech, big goals and new businesses.
In these days of content marketing, many knowledge workers are aware that they need to share their hard-won experience and ideas with the world. But can you do this while still making a decent living?
With the world becoming increasingly technology-driven and accelerated rates of online behavioural change becoming the norm, it is critical you have a strategy for building your business online.
In a list of one-hit wonders, your humble correspondent listed down a musician named CW McCall, who is best known for his 1975 smash Convoy. Soon, the fans came out of the woodwork.