In the landscape of our social media options, Facebook is at the summit. It’s even assisted in overthrowing governments and enabled coordinated worldwide change.
If followers are simply accounts that do not have any human interaction or just re-tweet everything that your account says, they are of very little value.
While there will always be a balance between utility and security, what is critical is for these companies to place value on the data and reputation of end users. The fact is, the convenience and massive consumer traction these sites offer come with a price.
With the pervasiveness of social media, it is still an unanswered question as to how fundamental a role it plays in everyone’s lives. Part of the complexity comes from the fact that we regard social media as being a uniform thing.
A Melbourne-based startup is looking to make it easier for dog owners to socialise with one another and organise trips to the park or beach with their pets.
Facebook recently issued a strong warning to brands, advertisers and marketers to steer clear of promotional posts if they don’t want to disappear from users’ news feeds.
Social network startups in Australia need to “carve out their niche” if they are to survive and prosper in a highly competitive environment.
The next social network your business needs to think about: Tumblr overtakes Instagram and Facebook as fastest growing social site11:13PM | Wednesday, 26 November 2014 | Kirsten Robb
The multimedia micro-blogging website Tumblr has overtaken Instagram as the fastest growing social platform, according to research released today by the Global Web Index.
Australian startup inkl is the latest attempt to solve one of the media industry’s biggest problems – how to make people pay for online content.
With social network startups popping up in numerous industry verticals, leave it to a Perth-based startup to create a social marketplace for miners.
The Asia-Pacific region is likely to be an early adopter for the internet of things (IoT), creating opportunities for Australian startups, according to Akamai president of products and development Rick McConnell.
Ello, Swarm, Facebook, Instagram, Twitter – if you thought there was no room for any more social networks, think again.
Social media aggregation startup Stackla has raised $2 million on the bet that consumers care more about what fellow consumers think than top-down advertising.
Spring.me, an Australian question-and-answer-based social networking site with five million regular monthly visitors, is looking to raise up to $5 million and hopes to list on the Australian Securities Exchange by November.
Here are a few of the ways the big social media and tech companies are accessing your data and using it for profit.
A new social network called Mothers Groupie aims to reduce the isolation felt by many new mothers by helping them to meet both face-to-face and online, with the site also recently adding a directory of helpers.
If you are a LinkedIn member and have signed up with a profile, then the answer is likely yes! LinkedIn is using your details and may be using your image for its marketing campaigns.
Facebook’s news feed is probably the most-used feature of the social network. But lately we’ve seen the news feed making headlines of its own.
Social media sites have evolved to become more than just platforms for sharing, marketing and advertising. Increasingly, consumers expect customer service.
Twitter has released a tool called the Tweet Activity Dashboard, allowing users to see real time information about how many users are viewing and interacting with their tweets.