Social media



How to know when it’s time to update your website

12:48PM | Wednesday, 11 December 2013 | Fred Schebesta

The time to upgrade your website shouldn’t be carried out by default after a certain number of months or years – it’s best done when you can capture an opportunity to either increase traffic, increase conversions, or better engage your users.

Trademark ownership and social media: Who owns what?

12:40PM | Friday, 6 December 2013 | Vanessa Emilio

Kyle and Jackie O’s recent trademark battle with radio station owner Southern Cross Austereo has raised some critical legal questions about the ownership of social media accounts. Here’s how it impacts your business.

Twitter announces partnership with year-old Sydney start-up

11:20PM | Wednesday, 27 November 2013 | Rose Powell

One-year-old social media aggregation and curation platform Stackla has been announced as Twitter Australia’s first technology partner.

Bring Your Own Code hackathon competition offers $13,500 in prize money

11:17PM | Wednesday, 27 November 2013 | Gavin Lower

Australian mobile engagement company Mnet is offering $13,500 in prizes at its Bring Your Own Code hackathon competition in Sydney next week.

Top three tips to get more sales via Facebook for only $500

11:41PM | Tuesday, 19 November 2013 | Rose Powell

Whether you’re getting started or need to relaunch your Facebook efforts in order to generate sales swiftly, don’t budget more than $500, says app design and social media campaign consultant Jason Hawkins.

Top five tips to build social media hype for your crowdfunding campaign

11:51PM | Friday, 15 November 2013 | Rose Powell

Social media has been awash with calls for crowdfunding donations to a local start-up’s quest to raise an Australian record-setting $250,000 to commercialise the vtalk business phone, billed as a desk phone with smartphone capabilities.

Getting started on LinkedIn

11:01AM | Tuesday, 12 November 2013 | Linnet Hunter

Creating your first LinkedIn profile can feel a little daunting. Here are six steps to help you get started.

Advice to first time web marketers

10:46PM | Monday, 21 October 2013 | Adam Franklin

As the amount of content marketing noise reaches deafening levels on the web, the key to success lies in creating your flagship piece of content. If you’re just getting started, here are some key tips to follow.

Infographic: Twitter hashtags for entrepreneurs

10:15PM | Friday, 18 October 2013 | StartupSmart

Social Caffeine has compiled this infographic that lists the best hashtags for entrepreneurs.

Hiring a coder: The great Fizz Buzz debate

10:59PM | Monday, 14 October 2013 | Taskmaster

So here’s the situation: You’re looking to hire a coder – and a good one. Here’s one technique you should consider.

Facebook start-ups: Five things you should know

10:26PM | Friday, 11 October 2013 | Vanessa Emilio

Are you thinking of launching a business on Facebook? Here are some of the key legal issues you need to be aware of.

Social media is a must when selling a business

10:15PM | Tuesday, 8 October 2013 | Peter Watson

Are you still wary of using social media to promote your business? There are some important reasons why you shouldn’t be.

The big smartphone trends mobile app developers need to be aware of: Part One

10:16PM | Monday, 7 October 2013 | Taskmaster

Ever wondered whether Apple or Android is ahead the Australian smartphone market? In the first of a two-part series, here are the big trends in the mobile industry you need to be aware of.

Six reasons why LinkedIn is still the hottest social network for entrepreneurs

10:58PM | Friday, 4 October 2013 | Adam Franklin

LinkedIn is way more than just your online resume and Rolodex. In fact, there are six critical reasons why it remains the most important social network for start-up entrepreneurs.

The pros and cons of using employees to promote your business on social media

10:41PM | Friday, 4 October 2013 | Vanessa Emilio

More and more businesses rely on social media to advertise their products and services. However, before you join them, you need to evaluate the pros and cons.

Start-up development company raising $2.2 million to acquire and partner with B2B start-ups

9:56PM | Monday, 30 September 2013 | Rose Powell

Kingston Equities is this week launching a fundraising strategy to raise $2.2 million in venture capital to support the acquisition of a range of business to business companies in the coming year.

The new social network that’s hotter than LinkedIn

9:07PM | Monday, 30 September 2013 | Jonathan Weinstock

LinkedIn is still one of the greatest networking and recruitment tools out there. However, there’s now a hot new player on the social networking block.

Sector by sector: How the Coalition government will perform

9:49PM | Thursday, 26 September 2013 | Melinda Oliver

With the Coalition government less than one month in power, research analysts IBISWorld have released a report showing a positive outlook for the business community.

Should you build a mobile website or develop an app? Or should you do both?

9:18PM | Tuesday, 24 September 2013 | Taskmaster

Are you weighing up whether to build a mobile website or an app? Perhaps you’re a smartphone sceptic? If so, it’s time to examine your mobile strategy.

Big brother is watching: App marketers beware

9:36PM | Friday, 13 September 2013 | Vanessa Emilio

NSA. Edward Snowden. Lavabit. Silent Circle. Windows 8. Privacy has recently been in the headlines – with big implications for all tech start-ups.