This week’s big announcement on NSW’s taxi reforms is quite possibly the best news for the taxi industry in a long time.
What can you do to spice up your social media presence? Here are some of the top things we took home from this year’s Social Media Marketing World conference.
Facebook has announced the introduction of a new format for its desktop ads, along with new ways for businesses to advertise to users who are similar to their existing user base.
Twitter has announced it is rolling out a new layout and new features for its profile pages, in a change set to roll out over coming weeks, with the AFL among the first accounts to receive the upgrade.
Time is a limited commodity, especially for sole traders. Here are six ways you can minimise the amount of time you spend on content marketing while still gaining all of benefits.
Search engine optimisation can seem like hard work. However, like Pareto’s principle of getting 80% of the results from 20% of the effort, there are some easy things you can do to yield results.
In part three of this series looking at social media and the law, I’ll examine how Australian law limits what you should and shouldn’t post on your social media accounts.
Australian start-ups are turning to cheap online services in growing numbers to run their business. Here are eight popular services that save time and money.
You want to allow your employees to build an audience, promote your brand and sell your products via Facebook and Twitter. But how do you still legally own the accounts and customers when they leave?
There’s no denying the startup ecosystem, both in Australia and internationally, is male dominated. Structural inequality and cultural issues both play a role, but what about in our daily peer-to-peer conversations on Twitter.
Even the most ardent startup advocates have to admit there is lot of scope for humour in the heady realm of tech, big goals and new businesses.
In these days of content marketing, many knowledge workers are aware that they need to share their hard-won experience and ideas with the world. But can you do this while still making a decent living?
With the world becoming increasingly technology-driven and accelerated rates of online behavioural change becoming the norm, it is critical you have a strategy for building your business online.
In a list of one-hit wonders, your humble correspondent listed down a musician named CW McCall, who is best known for his 1975 smash Convoy. Soon, the fans came out of the woodwork.
The fat lady sung for Twitter’s music app when it was announced last week it was being pulled from the iTunes App store. But what happened to We Are Hunted, the Aussie music startup that was acquired to help develop the app?
In the comments section of a recent column, your humble correspondent was called a “hipster”. As usual, Old Taskmaster is outraged.
Are you starting or promoting your business through social media? Here are a few key legal points you need to be aware of.
It is eight years today since the first tweet went live on social media site Twitter, and while it has been embraced by millions, it has not been without exceptional controversy.
In celebration of its 8th birthday Twitter has launched FirstTweet, a tool that helps users find the very first message they sent.
Google+ is an enigma for most small business owners. However, if used effectively, it can become a valuable tool for your business.