Social media

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Foursquare pivots into two apps, adding Swarm

5:51PM | Friday, 2 May 2014 | StartupSmart

Location check-in app Foursquare will introduce a new app called Swarm as part of its attempt to reinvent itself after hitting a growth plateau over the past couple of years.

Best of the Web: Eulogy for Twitter

5:39PM | Friday, 2 May 2014 | Cara Waters

Is Twitter on its death bed as a social media platform? Maybe not quite yet, but some analysts believe it's not long for this social media coil.

How to get the best out of social media for your organisation

5:44PM | Thursday, 1 May 2014 | Anthony Owen

With all the advertising dollars spent on direct mail, telemarketing, trade shows and pay-per-click, social media produces double the marketing leads and maintains a higher conversion rate than the average lead conversion.

Facebook’s quarterly net income nearly triples

4:53PM | Thursday, 24 April 2014 | Andrew Sadauskas

Facebook has released its first quarter results, announcing its net income has nearly tripled year-on-year to $US642 million ($A690m), up from $US219 million a year earlier.

Cybercrime on the increase with companies failing to keep up

4:54AM | Wednesday, 23 April 2014 | StartupSmart

Cyber-espionage is up again in the 2014 report, representing a more than three-fold increase compared with the 2013 report, with 511 incidents partially due to a bigger dataset.

Virtual staff: Getting bang for your buck

4:25PM | Tuesday, 22 April 2014 | Nina Hendy

Growing numbers of Australian businesses are either allowing staff to work from home or hiring workers overseas. Here are six ways to be sure virtual staff are up to scratch.

Rise of the app biz models: the new taxi industry

4:34AM | Friday, 11 April 2014 | Hamish Petrie

This week’s big announcement on NSW’s taxi reforms is quite possibly the best news for the taxi industry in a long time.

Three social media trends every startup should know about

4:34AM | Friday, 11 April 2014 | Zach Kitschke

What can you do to spice up your social media presence? Here are some of the top things we took home from this year’s Social Media Marketing World conference.

Facebook announces new ad formats and audience targeting capabilities

4:48PM | Thursday, 10 April 2014 | Andrew Sadauskas

Facebook has announced the introduction of a new format for its desktop ads, along with new ways for businesses to advertise to users who are similar to their existing user base.

Twitter announces new profile page design and features, AFL early off the mark for an upgrade

4:45PM | Wednesday, 9 April 2014 | Andrew Sadauskas

Twitter has announced it is rolling out a new layout and new features for its profile pages, in a change set to roll out over coming weeks, with the AFL among the first accounts to receive the upgrade.

Six tips for quick, easy and effective content marketing

4:35PM | Tuesday, 8 April 2014 | Amanda Jesnoewski

Time is a limited commodity, especially for sole traders. Here are six ways you can minimise the amount of time you spend on content marketing while still gaining all of benefits.

The five minute guide to SEO that works

4:48PM | Monday, 7 April 2014 | Adam Franklin

Search engine optimisation can seem like hard work. However, like Pareto’s principle of getting 80% of the results from 20% of the effort, there are some easy things you can do to yield results.

Social media law part three: Can I post whatever I want on Facebook?

4:56AM | Friday, 4 April 2014 | Vanessa Emilio

In part three of this series looking at social media and the law, I’ll examine how Australian law limits what you should and shouldn’t post on your social media accounts.

Affordable online services for startups

4:38PM | Tuesday, 1 April 2014 | Nina Hendy

Australian start-ups are turning to cheap online services in growing numbers to run their business. Here are eight popular services that save time and money.

Social media law in employment: What you can control and what you can’t

3:05PM | Friday, 28 March 2014 | Vanessa Emilio

You want to allow your employees to build an audience, promote your brand and sell your products via Facebook and Twitter. But how do you still legally own the accounts and customers when they leave?

Startup social media: What gender does the Australian startup scene retweet more?

3:51AM | Wednesday, 26 March 2014 | StartupSmart

There’s no denying the startup ecosystem, both in Australia and internationally, is male dominated. Structural inequality and cultural issues both play a role, but what about in our daily peer-to-peer conversations on Twitter.

Three funny startup Twitter accounts you should follow for the LOLs

3:54PM | Tuesday, 25 March 2014 | Rose Powell

Even the most ardent startup advocates have to admit there is lot of scope for humour in the heady realm of tech, big goals and new businesses.

The magic of ideas: How you can give them away and keep them at the same time

3:44PM | Tuesday, 25 March 2014 | Linnet Hunter

In these days of content marketing, many knowledge workers are aware that they need to share their hard-won experience and ideas with the world. But can you do this while still making a decent living?

Quick tips for facilitating growth online to maximise revenue

3:27PM | Tuesday, 25 March 2014 | David Vitek

With the world becoming increasingly technology-driven and accelerated rates of online behavioural change becoming the norm, it is critical you have a strategy for building your business online.

There’s fans for everything online – including CW McCall

3:23PM | Monday, 24 March 2014 | Taskmaster

In a list of one-hit wonders, your humble correspondent listed down a musician named CW McCall, who is best known for his 1975 smash Convoy. Soon, the fans came out of the woodwork.

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