Social media

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Keep up the good social media work

2:30PM | Monday, 25 February 2013 | Taskmaster

Congratulations on getting your digital blog up and running. Now it’s time to get in the habit of regularly updating it.

The three reasons to sell your start-up: Twitter co-founder tells

2:56PM | Friday, 22 February 2013 | Michelle Hammond

Twitter co-founder Evan Williams has identified the three reasons to sell a start-up, hoping to “create clarity” for entrepreneurs who are unsure whether an acquisition is the right move.

Dell's social media head tells SMEs to start talking online

2:50PM | Friday, 22 February 2013 | Patrick Stafford

Businesses shouldn’t wait to hear noise about their brand on social media in order to start a conversation, but instead should look to engage in commentary about their industry, Dell’s head of social media has urged Australian SMEs.

Publicise your blogs on Twitter

2:07PM | Friday, 22 February 2013 | Taskmaster

It’s no use having a business blog if no one reads it. This is where an effective social media strategy comes into play.

Are you tempted to buy followers? Please don't

2:01PM | Friday, 22 February 2013 | Adam Franklin

Buying Twitter followers or email mailing lists can seem like an easy way to build your social media presence. However, there are some very important reasons why you shouldn’t. BY ADAM FRANKLIN.

Keeping your customers coming back for more

2:51PM | Thursday, 21 February 2013 | Nina Hendy

Retaining your existing customer base, rather than perennially chasing new business, can be a huge cost-saving for start-ups. Here’s how you do it. BY NINA HENDY.

Set up a personal blog

2:18PM | Thursday, 21 February 2013 | Taskmaster

Good news: You’re already two-thirds of the way to setting up your first blog! Now here’s the final, simple steps you need to get off and blogging.

Set up a personal blog

2:15PM | Thursday, 21 February 2013 | Taskmaster

Good news: You’re already two-thirds of the way to setting up your first blog! Now here’s the final, simple steps you need to get off and blogging.

Lust Have It outlines sCommerce models following record year

2:21PM | Wednesday, 20 February 2013 | Michelle Hammond

Online beauty retailer Lust Have It has outlined three distinct models of subscription commerce after revealing its subscriptions have grown more than 1000% over the past year.

Etsy country director visits Oz – five insights from the crafty company

2:02PM | Tuesday, 19 February 2013 | Michelle Hammond

The country director of US-based eCommerce website Etsy has offered some insight into the company, and has outlined some key tips for online start-ups, as part of her Australian visit.

Roamz to help relieve retailers’ woes with new analytics tool

2:33PM | Tuesday, 19 February 2013 | Michelle Hammond

Australian app developer Jonathan Barouch has promised to help retailers by way of a new app tool, which utilise social media data to deliver real-time insight about customers.

Which social media platform best suits your business?

2:23PM | Tuesday, 19 February 2013 | Matty Soccio

There are now more social media services than ever before. Here’s a guide to help you find the right one for your business. BY MATTY SOCCIO.

Read some business blogs

2:51PM | Tuesday, 19 February 2013 | Taskmaster

Blogging for the first time can be intimidating, especially if you aren’t good with computers. Thankfully, the Taskmaster has found a common-sense solution.

Pizza Hut releases a perfume – and two more bizarre marketing stunts

2:46PM | Friday, 15 February 2013 | Michelle Hammond

Pizza Hut has embarked on a cheesy new marketing campaign by launching its own perfume, dubbed Eau de Pizza Hut, designed to draw people to its Facebook page.

Ruslan Kogan: Kickstarter is a "glorified video editing competition"

2:36PM | Friday, 15 February 2013 | Patrick Stafford

Internet entrepreneur Ruslan Kogan has attacked Kickstarter, calling the crowdfunding website a glorified video editing competition.

Is there any difference between an online marketing plan and a general one?

2:44PM | Friday, 15 February 2013 | Amanda Watts

When it comes to marketing, the medium is not always the message.

A cloudy business forecast

2:42AM | Friday, 15 February 2013 | John Russell

Cloud computing is forever changing the way businesses are run. Is your business taking full advantage of this new opportunity? BY JOHN RUSSELL.

Make a pledge on a crowdfunding site

2:38PM | Thursday, 14 February 2013 | Taskmaster

Are you uncertain about the concept of crowdfunding? It might be worthwhile to test the waters before diving in head first.

Troubleshoot your way out of a tech crisis

2:40PM | Wednesday, 13 February 2013 | Taskmaster

Are you having some tech troubles? Before you call tech support, there’s a few key things you need to do first.

Facebook flags move towards movies, books and fitness apps

2:03PM | Wednesday, 13 February 2013 | Michelle Hammond

Facebook has highlighted opportunities for app developers after indicating its next major app categories will be movies, books and fitness, having conquered categories such as gaming.

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