Social media



Facebook: friend or foe?

1:02PM | Wednesday, 21 January 2015 | Steve Ellen

In the landscape of our social media options, Facebook is at the summit. It’s even assisted in overthrowing governments and enabled coordinated worldwide change.

Fake accounts won’t get you anywhere on Twitter

1:55PM | Tuesday, 20 January 2015 | Aleksej Heinze

If followers are simply accounts that do not have any human interaction or just re-tweet everything that your account says, they are of very little value.

Is social media the weak link in the fight against cyber attacks?

1:47PM | Tuesday, 20 January 2015 | Alastair MacGibbon

While there will always be a balance between utility and security, what is critical is for these companies to place value on the data and reputation of end users. The fact is, the convenience and massive consumer traction these sites offer come with a price.

Videos and photos drive social media use: Facebook gets it as Twitter struggles

1:11PM | Tuesday, 13 January 2015 | David Glance

With the pervasiveness of social media, it is still an unanswered question as to how fundamental a role it plays in everyone’s lives. Part of the complexity comes from the fact that we regard social media as being a uniform thing.

This startup wants to make socialising between dog owners a walk in the park

1:03PM | Monday, 5 January 2015 | Broede Carmody

A Melbourne-based startup is looking to make it easier for dog owners to socialise with one another and organise trips to the park or beach with their pets.

Why content quality is more important than ever on Facebook

12:36PM | Wednesday, 10 December 2014 | Michelle Gamble

Facebook recently issued a strong warning to brands, advertisers and marketers to steer clear of promotional posts if they don’t want to disappear from users’ news feeds.

What local social network startups need to do to thrive

12:15PM | Thursday, 4 December 2014 | Broede Carmody

Social network startups in Australia need to “carve out their niche” if they are to survive and prosper in a highly competitive environment.

The next social network your business needs to think about: Tumblr overtakes Instagram and Facebook as fastest growing social site

11:13PM | Wednesday, 26 November 2014 | Kirsten Robb

The multimedia micro-blogging website Tumblr has overtaken Instagram as the fastest growing social platform, according to research released today by the Global Web Index.

Meet the startup trying to create the Spotify for media content

11:16PM | Thursday, 20 November 2014 | Kye White

Australian startup inkl is the latest attempt to solve one of the media industry’s biggest problems – how to make people pay for online content.

Meet the social market place for miners

11:09PM | Tuesday, 18 November 2014 | Kye White

With social network startups popping up in numerous industry verticals, leave it to a Perth-based startup to create a social marketplace for miners.

Asia-Pacific region could lead the way on IoT, says Akamai

11:41PM | Friday, 14 November 2014 | Andrew Sadauskas

The Asia-Pacific region is likely to be an early adopter for the internet of things (IoT), creating opportunities for Australian startups, according to Akamai president of products and development Rick McConnell.

Are you ready for “emotional crowdsourcing”? This startup hopes so

11:20PM | Monday, 10 November 2014 | Kye White

Ello, Swarm, Facebook, Instagram, Twitter – if you thought there was no room for any more social networks, think again.

Why Stackla’s betting on social media trumping top-down advertising

10:04PM | Wednesday, 29 October 2014 | Kye White

Social media aggregation startup Stackla has raised $2 million on the bet that consumers care more about what fellow consumers think than top-down advertising.

Aussie social network to spring onto ASX with reverse listing

10:50PM | Tuesday, 21 October 2014 | Kirsten Robb, an Australian question-and-answer-based social networking site with five million regular monthly visitors, is looking to raise up to $5 million and hopes to list on the Australian Securities Exchange by November.

Is anything ‘private’ anymore? How social media and tech companies sniff out your data

10:41PM | Thursday, 16 October 2014 | Vanessa Emilio

Here are a few of the ways the big social media and tech companies are accessing your data and using it for profit.

A new social network aims to reduce the isolation faced by new mothers

10:59PM | Friday, 10 October 2014 | Andrew Sadauskas

A new social network called Mothers Groupie aims to reduce the isolation felt by many new mothers by helping them to meet both face-to-face and online, with the site also recently adding a directory of helpers.

Is LinkedIn using your personal image and email contacts?

10:40PM | Thursday, 2 October 2014 | Vanessa Emilio

If you are a LinkedIn member and have signed up with a profile, then the answer is likely yes! LinkedIn is using your details and may be using your image for its marketing campaigns.

The dark art of Facebook fiddling with your news feed

9:26PM | Thursday, 4 September 2014 | Andrew Quodling

Facebook’s news feed is probably the most-used feature of the social network. But lately we’ve seen the news feed making headlines of its own.

How to provide great customer service through social media

9:26PM | Tuesday, 2 September 2014 | Daniel Scheltinga

Social media sites have evolved to become more than just platforms for sharing, marketing and advertising. Increasingly, consumers expect customer service.

Twitter releases analytics tool revealing how many people view and interact with your tweets

8:39PM | Thursday, 28 August 2014 | Andrew Sadauskas

Twitter has released a tool called the Tweet Activity Dashboard, allowing users to see real time information about how many users are viewing and interacting with their tweets.