Social media



Three funny startup Twitter accounts you should follow for the LOLs

3:54PM | Tuesday, 25 March 2014 | Rose Powell

Even the most ardent startup advocates have to admit there is lot of scope for humour in the heady realm of tech, big goals and new businesses.

The magic of ideas: How you can give them away and keep them at the same time

3:44PM | Tuesday, 25 March 2014 | Linnet Hunter

In these days of content marketing, many knowledge workers are aware that they need to share their hard-won experience and ideas with the world. But can you do this while still making a decent living?

Quick tips for facilitating growth online to maximise revenue

3:27PM | Tuesday, 25 March 2014 | David Vitek

With the world becoming increasingly technology-driven and accelerated rates of online behavioural change becoming the norm, it is critical you have a strategy for building your business online.

There’s fans for everything online – including CW McCall

3:23PM | Monday, 24 March 2014 | Taskmaster

In a list of one-hit wonders, your humble correspondent listed down a musician named CW McCall, who is best known for his 1975 smash Convoy. Soon, the fans came out of the woodwork.

Twitter Music might be dead, but what happened to the Aussies who helped build it?

3:18PM | Monday, 24 March 2014 | Bronwen Clune

The fat lady sung for Twitter’s music app when it was announced last week it was being pulled from the iTunes App store. But what happened to We Are Hunted, the Aussie music startup that was acquired to help develop the app?

Don’t be a content marketing one-hit wonder

3:57PM | Friday, 21 March 2014 | Taskmaster

In the comments section of a recent column, your humble correspondent was called a “hipster”. As usual, Old Taskmaster is outraged.

Social media and the law: Starting your business on Facebook does not exempt you from the law

3:53PM | Friday, 21 March 2014 | Vanessa Emilio

Are you starting or promoting your business through social media? Here are a few key legal points you need to be aware of.

Twitter turns eight – but what impact has it made on business?

3:25PM | Friday, 21 March 2014 | Melinda Oliver

It is eight years today since the first tweet went live on social media site Twitter, and while it has been embraced by millions, it has not been without exceptional controversy.

Do you remember your first time? Twitter launches tool to help find your first tweet

3:39PM | Friday, 21 March 2014 | Bronwen Clune

In celebration of its 8th birthday Twitter has launched FirstTweet, a tool that helps users find the very first message they sent.

Three important reasons to use Google for your business

3:38AM | Tuesday, 18 March 2014 | Ivan Lim

Google+ is an enigma for most small business owners. However, if used effectively, it can become a valuable tool for your business.

Australian game developer picks up $150,000 at Samsung app challenge in the US

3:26PM | Friday, 14 March 2014 | Rose Powell

Mark White’s Tasty Tadpole game took two years to build as he crammed in the coding around a full-time job in advertising.

Could blogging be your next big start-up idea?

3:52PM | Tuesday, 11 March 2014 | Nina Hendy

Australians are leaving behind their paid jobs to focus solely on making money from blogging. So, could blogging be your big start-up idea?

How we got our first 1000 users via a reddit campaign

3:23PM | Friday, 7 March 2014 | Rose Powell

Shared home management app Fairshare has been in the market for almost three weeks and picked up its first 1000 users through reddit.

How social media overuse could hurt your business: Five tips for businesses using Facebook

3:45PM | Tuesday, 4 March 2014 | Cara Waters

Virtual business relationships are transient and overusing social media can be harmful for your business, according to new research.

11 ways to stop an online issue turning into a PR disaster

2:02PM | Thursday, 20 February 2014 | Cara Waters

Don't roll online without protection. That was the message from Gerry McCusker, online reputation management expert at Engage ORM.

SocialBiz conference: Five key lessons to enhance your business’s social strategy

2:43AM | Wednesday, 19 February 2014 | Yolanda Redrup

Yesterday’s SocialBiz conference in Melbourne on social media made it clear businesses are finally starting to embracing social media. Here are five key lessons from the conference.

Three tips from Facebook’s head of e-commerce on how to turn your followers into customers

2:57PM | Tuesday, 18 February 2014 | Rose Powell

Facebook’s head of e-commerce, Stephen Scheeler, told StartupSmart there are a series of misconceptions that hold start-ups and small businesses back from making the most of their social media communities.

LinkedIn hits 50 million members across Asia-Pacific

2:40PM | Thursday, 13 February 2014 | Melinda Oliver

Professional networking site LinkedIn now has over 50 million members across the Asia-Pacific, but the ways people are using the site are far from uniform.

Which team will get to have the final say?

2:00AM | Wednesday, 12 February 2014 | Taskmaster

Your products will end up looking very different depending on which team is put in charge.

A decade of Facebook: 10 interesting things you don’t know about the social network

2:08PM | Tuesday, 4 February 2014 | Cara Waters

Facebook is 10 years old today. It’s time for birthday celebrations for the social network with 12,800,000 Australian users and 1.19 billion users worldwide.