Twitter is now allowing businesses to target users based on interests, releasing guidelines on how small businesses can better utilise their Promoted Tweets and Promoted Accounts campaigns.
The Winning Group has continued to acquire new companies, this time announcing the purchase of McKnights Corporate and its online retail arm PowerBuys.
A false Twitter account claiming to be that of a senior Bankwest executive has caused a headache for the bank and illustrated the importance of monitoring social media for business.
A local online fashion start-up is taking the invitation-only concept to a new level for its launch, only accepting people who have a high “Klout score”, which is a measure of a person’s online social influence.
A small UK business founded by an Australian entrepreneur is rallying the SME community against drinks firm Monster Energy via Twitter in a legal stoush over the word “rehab”.
BuzzNumbers, a social media tracking start-up launched by prominent tech scene figure Nick Holmes a Court, has been purchased by Sentia Media.
Niche fashion retailer Lonely Kids Club has highlighted the role of social media in its struggle with urban fashion brands Glue and JXcess, which have been accused of plagarising the start-up’s design.
As soon as one sector of the economy starts to boom, a procession of observers and industry experts start to queue up to label it as a bubble that will invariably burst.
At Taskmaster Enterprises, we used to focus all our social media efforts on Facebook. That was until we discovered all our customers prefer to use Twitter and LinkedIn.
Your website might look great on PC or Mac, but how does it look on an iPhone? A Samsung Galaxy S3? An old Nokia brick? If you don’t know, it’s time to find out!
A Sydney start-up has secured a landmark investment from Google’s executive chairman Eric Schmidt, amid a growth push in developing countries around the world.
The consumer watchdog has weighed in on the debate over false and misleading comments on brands’ Facebook pages, calling for a 24-hour turnaround for large businesses and more leeway for SMEs.
Facebook has begun testing a new way for mobile app developers to grow their business, with an advertising unit designed to help developers reach and re-engage their users.
The Federal Government has spent almost $40,000 on an iPad app for small business. Is it worth the money, or yet another example of Labor's waste?
Start-ups are being urged to monitor comments left on their Facebook pages, after the parent company of Smirnoff failed to monitor distasteful comments made by its Facebook “fans”.
Google has acquired New Zealand-founded social media start-up Wildfire for a reported $US250 million, with the start-up expected to help Google expand further into social media.
The days when a start-up could slap its logo on any old website are long gone. Here are five web design trends you must pay attention to if you want your web presence to deliver sales. BY OLIVER MILMAN.
Start-ups are being advised to redirect their advertising spend from traditional media platforms to social networks, which are tipped to make up a third of the local advertising market by 2020.
Online retail is growing up, as mergers and acquisitions increase and businesses start to consolidate.
The group deal sector is in flux but big deals and investments are still being made.