Social media
Latest
LATEST
Twitter boosts ad features with “interest targeting”
8:03PM | Friday, 31 August 2012 | Michelle HammondTwitter is now allowing businesses to target users based on interests, releasing guidelines on how small businesses can better utilise their Promoted Tweets and Promoted Accounts campaigns.
Winning Group snaps up online business PowerBuys
8:48PM | Wednesday, 29 August 2012 | Patrick StaffordThe Winning Group has continued to acquire new companies, this time announcing the purchase of McKnights Corporate and its online retail arm PowerBuys.
Bankwest stung by Twitter impersonator
8:30PM | Tuesday, 28 August 2012 | Cara WatersA false Twitter account claiming to be that of a senior Bankwest executive has caused a headache for the bank and illustrated the importance of monitoring social media for business.
Online fashion start-up Jasu gives its launch some Klout
8:13PM | Friday, 24 August 2012 | Michelle HammondA local online fashion start-up is taking the invitation-only concept to a new level for its launch, only accepting people who have a high “Klout score”, which is a measure of a person’s online social influence.
Aussie-led London business takes to Twitter to “fight the Monster”
8:00AM | Friday, 24 August 2012 | Michelle HammondA small UK business founded by an Australian entrepreneur is rallying the SME community against drinks firm Monster Energy via Twitter in a legal stoush over the word “rehab”.
Tech start-up BuzzNumbers snapped up by Sentia Media
8:25PM | Thursday, 23 August 2012 | Oliver MilmanBuzzNumbers, a social media tracking start-up launched by prominent tech scene figure Nick Holmes a Court, has been purchased by Sentia Media.
Start-up retailer Lonely Kids Club turns to social media in plagiarism row
8:00AM | Thursday, 23 August 2012 | Michelle HammondNiche fashion retailer Lonely Kids Club has highlighted the role of social media in its struggle with urban fashion brands Glue and JXcess, which have been accused of plagarising the start-up’s design.
ANALYSIS: Why Silicon Valley-style innovation is here to stay
8:33PM | Wednesday, 22 August 2012 | Oliver MilmanAs soon as one sector of the economy starts to boom, a procession of observers and industry experts start to queue up to label it as a bubble that will invariably burst.
Pick your social media hunting ground
8:08PM | Tuesday, 21 August 2012 | TaskmasterAt Taskmaster Enterprises, we used to focus all our social media efforts on Facebook. That was until we discovered all our customers prefer to use Twitter and LinkedIn.
Does your site look nice on every device?
8:17PM | Friday, 17 August 2012 | TaskmasterYour website might look great on PC or Mac, but how does it look on an iPhone? A Samsung Galaxy S3? An old Nokia brick? If you don’t know, it’s time to find out!
Google chief Schmidt takes stake in Sydney start-up BiNu
8:00AM | Thursday, 16 August 2012 | Oliver MilmanA Sydney start-up has secured a landmark investment from Google’s executive chairman Eric Schmidt, amid a growth push in developing countries around the world.
ACCC gives start-ups more time to fix Facebook comments
8:10PM | Monday, 13 August 2012 | Cara WatersThe consumer watchdog has weighed in on the debate over false and misleading comments on brands’ Facebook pages, calling for a 24-hour turnaround for large businesses and more leeway for SMEs.
Facebook attempts to woo developers with new mobile ads
8:17PM | Wednesday, 8 August 2012 | Michelle HammondFacebook has begun testing a new way for mobile app developers to grow their business, with an advertising unit designed to help developers reach and re-engage their users.
Federal Government spends almost $40,000 on a small business app
8:13PM | Tuesday, 7 August 2012 | Cara WatersThe Federal Government has spent almost $40,000 on an iPad app for small business. Is it worth the money, or yet another example of Labor's waste?
Smirnoff controversy prompts Facebook comments warning
8:52PM | Monday, 6 August 2012 | Michelle HammondStart-ups are being urged to monitor comments left on their Facebook pages, after the parent company of Smirnoff failed to monitor distasteful comments made by its Facebook “fans”.
Google gobbles up NZ social media start-up Wildfire
8:33PM | Wednesday, 1 August 2012 | Michelle HammondGoogle has acquired New Zealand-founded social media start-up Wildfire for a reported $US250 million, with the start-up expected to help Google expand further into social media.
Five web design trends that every start-up should heed
7:44PM | Monday, 30 July 2012 | Oliver MilmanThe days when a start-up could slap its logo on any old website are long gone. Here are five web design trends you must pay attention to if you want your web presence to deliver sales. BY OLIVER MILMAN.
Start-ups urged to follow “global leakage” of ad spend to social media
7:03PM | Tuesday, 24 July 2012 | Michelle HammondStart-ups are being advised to redirect their advertising spend from traditional media platforms to social networks, which are tipped to make up a third of the local advertising market by 2020.
Smartphones drive online sales growth: Study
7:27PM | Tuesday, 24 July 2012 | Patrick StaffordOnline retail is growing up, as mergers and acquisitions increase and businesses start to consolidate.
Flash-sale site Fab scores $US105 million in funding, Groupon tumbles
7:55PM | Friday, 20 July 2012 | Cara WatersThe group deal sector is in flux but big deals and investments are still being made.
