Bronwen Clune is a journalist and editor with extensive experience in startups having run her own, worked at Australia’s leading startup incubator and as digital director at a local VC fund. She’s the vice-president of the Public Interest Journalism Foundation with a keen interest in digital media and the future of journalism. She’s also a popular columnist with The Guardian.
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It’s an app that could highlight the genius of simplicity or the stupidity of a generation. Yo is a smartphone app that allows you to contact friends with one word – yo.
The app launched on April 1 (no yoke) but has become something of an (we’re going to say it) internet sensation, even featuring in the Financial Times.
It gets worse/better with news that Yo has received some $1 million in funding from high profile investors.
Of course it’s run by a CEYO who has described it as “Twitter without tweets, Poke without the Facebook, Snapchat without the sexting risk.”
just setting up my Yo— Or Arbel (@orarbel) June 13, 2014
But, what does it all mean?
Success of the #yo #app confirms Scott Adam's hypothesis that entrepreneurship is often about behavioural psychology— Rushabh Mehta (@rushabh_mehta) June 19, 2014
Yelling into a noisy, crowded abyss—grasping for meaning. Yearning for a feeling, anything. #Yo— Aaron Edwards (@aaronmedwards) June 18, 2014
I used to have trouble talking to girls, but with #Yo app, that's not a problem. I know how to say all the right things.— Bohnna Chhim (@Bohnna) June 19, 2014