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Why one entrepreneur cycled 160km to meet his first customer

Thursday, 20 December 2012 | By Oliver Milman

start-up-idea-cyclingMany businesses mark their milestones by going out for a team dinner – but one UK start-up has gone a step, or cycle, further.

 

James Greig, founder of CycleLove, which sells branded cycling accessories, decided that his first t-shirt sale should be delivered by him, in person, via pedal power.

 

Unfortunately for London-based graphic designer Greig, his first sale came from a customer in Peterborough, a good 160km away. Undaunted, he took to his bicycle to document his extraordinary journey in customer service.

 

One man who has covered a few hard yards over the years is James Bond. The world’s most famous secret agent has had to foil many dastardly plans, many of them dreamt up by business megalomaniacs.

 

But which of these evil plans would’ve actually worked in the real world? Here’s a great analysis of the business plans hatched by Bond villains, from Goldfinger’s plot to cause a gold shortage to Le Schiffre’s shorting of airline stock.

 

‘Gaming’ Facebook isn’t quite as mendacious as blowing up Fort Knox, but several big name brands have been linked to scams that rely on users to spread the deception. Here’s an explanation of how it works.

 

Want to know the six essential steps of a great elevator pitch? This handy infographic explains all.

 

Finally, sick of hearing about novelty pop hit Gangnam Style? Hopefully, the end of the year can draw a veil over this particular ‘K-pop’ hit. But there are business lessons to the success of the song – here are four marketing tips you can learn from Psy.