Travel outfit runs hot and cold – StartupSmart

A UK holiday site called TravelSupermarket has created the ultimate travel outfit for both hot and cold weather.

By zipping various elements on or off, it can be a warm jacket with a hood, a strapless dress and a miniskirt. Wearers can also fashion the jacket sleeves into a shoulder bag.

TravelSupermarket made the outfit after a study found 57% of holidaymakers have stepped off a plane in unsuitable clothing.

“For holidaymakers, deciding what to wear when travelling is a constant dilemma,” says TravelSupermarket spokesman Bob Atkinson.

“Dressing appropriately for the UK weather, as well as for the climate at the destination, can prove a struggle.

“We’ve created a comfortable, stylish outfit to make travelling easier so holidaymakers don’t have to worry about what to travel in.

“If there is enough interest in our prototype we will definitely consider putting a limited-edition run into production.”

How else might you improve the experiences of clueless travelers?