5. Broken links or error 404 messages
Nothing quite beats a broken link or error message to drive away potential customers in frustration.
Worryingly, 24% of small business websites regularly have a problem with these kinds of errors, again underlining the need to thoroughly audit and test your site as you build it.
“It just portrays you may have bought a cheap site or you may be a small entity, because people associate that with your company,” says Edwards.
“You need a checklist to go off when building a website. List the things that could happen, and treat it like a shopping checklist.”