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Bruce McKern

Bruce McKern is a researcher, educator and corporate advisor on innovation, strategy & international business. He is a visiting professor of International Business, China Europe International Business School, Shanghai, honorary professor of International Business, University of Sydney Business School and adviser to the Maritime Silk Road Society in Hong Kong.
Malcolm Turnbull speaking in China
Innovation

Three transformative changes that made China a global innovation leader

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Three marketing lessons from Simon Sinek’s TED Talk ‘Start With Why’

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In his famous TED Talk, author Simon Sinek delves into the motivation behind every successful person and business, a useful leadership model for how...
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Forget traditional marketing and really grow your brand

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Content marketing a big plus for small businesses

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Why is developing technology in fintech so important?

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Top priorities for freelancers struggling to manage their tax responsibilities

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Since 2010 StartupSmart has been Australia’s no.1 publication for the startup community and those interested in the startup movement globally. Publishing news, information and advice daily, and placing itself squarely at the centre of the government’s national innovation agenda, StartupSmart is a leading participant in the momentum that surrounds the world’s focus on technology, creativity and entrepreneurialism.
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