Growing Pains



How we raised a $3 million round of funding in Australia

6:49PM | Friday, 22 June 2012 | Michael Fox

Don’t believe the hype - entrepreneurship in Australia is stronger than some would have you believe. Here's how we got local investors on board for our $3 million fund raising. BY MICHAEL FOX.

Don't believe the gloom on government support for start-ups

6:12PM | Tuesday, 12 June 2012 | Michael Fox

Many have recently lamented the lack of government support for start-ups. The facts of the matter show something very different. BY MICHAEL FOX.

Should your team be based in one office?

4:58PM | Tuesday, 24 April 2012 | Michael Fox

In recent years, there have been many advancements in technologies like video conferencing. But can they hold a candle to real human contact? BY MICHAEL FOX.

Transforming our business culture

4:59PM | Tuesday, 10 April 2012 | Michael Fox

Recently, we decided to bring our business culture and values back under our control. Here's how we did it. BY MICHAEL FOX.

Measuring the ROI from our Facebook competition

3:01AM | Tuesday, 27 March 2012 | Michael Fox

Recently, we've been running competitions on Facebook to promote our business. There are some valuable lessons we've learned along the way. BY MICHAEL FOX.

Start-up lessons from the Australian Labor Party

2:53PM | Tuesday, 28 February 2012 | Michael Fox

Kevin Rudd’s leadership challenge and the discussion that has been generated by it provide some important lessons for start-ups. BY MICHAEL FOX.

Don't get excited by what's new, get excited by what works

2:18PM | Tuesday, 14 February 2012 | Michael Fox

Until you've got the basics right, you'll likely get a better ROI on your marketing spend by focusing on the tried and true approaches. BY MICHAEL FOX.

Take another look at your email

1:42PM | Tuesday, 31 January 2012 | Michael Fox

Many start-ups overlook email marketing, but it can be a potent weapon, as some of Australia's best new businesses have demonstrated. BY MICHAEL FOX.

Core versus non-core activities

1:40PM | Tuesday, 17 January 2012 | Michael Fox

A start-up only has limited resources and needs to ensure they're invested in activities that are core to helping the business grow. BY MICHAEL FOX.

Balancing short- and long-term activities in a start-up

8:58PM | Tuesday, 23 August 2011 | Michael Fox

Start-ups need to strike the right balance between short- and longer-term growth activities. Learning to keep an eye on both is crucial if your business is to expand. BY MICHAEL FOX.

Weighing up the pros and cons of home working

12:48PM | Tuesday, 13 December 2011 | Michael Fox

How are you approaching working from home in your start-up? Here are the pluses and minuses of steering clear of the office. BY MICHAEL FOX.

Online video boosts conversions

11:11PM | Tuesday, 1 November 2011 | Michael Fox

Utilising video content on your website could boost your conversion rate consderiably. Here's how. BY MICHAEL FOX.

Seven tips for turning Facebook “likes” into buys: Part two

10:54PM | Tuesday, 18 October 2011 | Michael Fox

This is part two of a two-part post outlining seven tips for converting Facebook “likes” into buys. Today, I'll look at targeting and using a range of channels. BY MICHAEL FOX.

Seven tips for turning Facebook likes into buys – part one

10:00PM | Wednesday, 5 October 2011 | Michael Fox

Brand building and awareness via Facebook is great but the key outcome from any marketing activity is sales. BY MICHAEL FOX.

Offering lunch to our team

9:28PM | Tuesday, 20 September 2011 | Michael Fox

Providing your staff with snacks and lunch has numerous benefits – from creating a positive culture to delivering tax breaks.

Hedging your capital raising bets

7:45PM | Tuesday, 26 July 2011 | Michael Fox

Looking to raise capital for your start-up? Hedge your bets by speaking to a number of investors at the same time. BY MICHAEL FOX.

Seven funding options to get you to the next level

7:01PM | Tuesday, 12 July 2011 | Michael Fox

We've bootstrapped Shoes of Prey to date but we've been exploring the possibility of raising capital to help accelerate our growth. Here are our seven options. BY MICHAEL FOX.

Orabrush’s YouTube marketing lesson

6:45PM | Tuesday, 28 June 2011 | Michael Fox

The Orabrush is a tongue cleaner designed to cure bad breath. “Why on earth is Michael writing about this – does his breath smell?”, you might justifiably be wondering. BY MICHAEL FOX.

The surprising truth about what motivates us

6:21PM | Friday, 10 June 2011 | Michael Fox

We all believe money is the major motivator for employees, but in fact, autonomy, mastery and purpose could be far more inspiring.

Shifting the focus to your team

5:28PM | Tuesday, 31 May 2011 | Michael Fox

Retaining such a great team is not easy, however we're making the right moves in regards to retention. BY MICHAEL FOX.