Don’t believe the hype - entrepreneurship in Australia is stronger than some would have you believe. Here's how we got local investors on board for our $3 million fund raising. BY MICHAEL FOX.
Many have recently lamented the lack of government support for start-ups. The facts of the matter show something very different. BY MICHAEL FOX.
In recent years, there have been many advancements in technologies like video conferencing. But can they hold a candle to real human contact? BY MICHAEL FOX.
Recently, we decided to bring our business culture and values back under our control. Here's how we did it. BY MICHAEL FOX.
Recently, we've been running competitions on Facebook to promote our business. There are some valuable lessons we've learned along the way. BY MICHAEL FOX.
Kevin Rudd’s leadership challenge and the discussion that has been generated by it provide some important lessons for start-ups. BY MICHAEL FOX.
Until you've got the basics right, you'll likely get a better ROI on your marketing spend by focusing on the tried and true approaches. BY MICHAEL FOX.
Many start-ups overlook email marketing, but it can be a potent weapon, as some of Australia's best new businesses have demonstrated. BY MICHAEL FOX.
A start-up only has limited resources and needs to ensure they're invested in activities that are core to helping the business grow. BY MICHAEL FOX.
Start-ups need to strike the right balance between short- and longer-term growth activities. Learning to keep an eye on both is crucial if your business is to expand. BY MICHAEL FOX.
How are you approaching working from home in your start-up? Here are the pluses and minuses of steering clear of the office. BY MICHAEL FOX.
Utilising video content on your website could boost your conversion rate consderiably. Here's how. BY MICHAEL FOX.
This is part two of a two-part post outlining seven tips for converting Facebook “likes” into buys. Today, I'll look at targeting and using a range of channels. BY MICHAEL FOX.
Brand building and awareness via Facebook is great but the key outcome from any marketing activity is sales. BY MICHAEL FOX.
Providing your staff with snacks and lunch has numerous benefits – from creating a positive culture to delivering tax breaks.
Looking to raise capital for your start-up? Hedge your bets by speaking to a number of investors at the same time. BY MICHAEL FOX.
We've bootstrapped Shoes of Prey to date but we've been exploring the possibility of raising capital to help accelerate our growth. Here are our seven options. BY MICHAEL FOX.
The Orabrush is a tongue cleaner designed to cure bad breath. “Why on earth is Michael writing about this – does his breath smell?”, you might justifiably be wondering. BY MICHAEL FOX.
We all believe money is the major motivator for employees, but in fact, autonomy, mastery and purpose could be far more inspiring.
Retaining such a great team is not easy, however we're making the right moves in regards to retention. BY MICHAEL FOX.