Growing Pains

Michael Fox managed Google’s online sales and operations agency team for Australia and New Zealand before moving into entrepreneurship. He's a co-founder of Shoes of Prey, an online retail website which allows women to design their own shoes and Sneaking Duck, which sells fashionable prescription glasses online. He blogs in detail about the process of running Shoes of Prey at his blog www.22michaels.com.

• How we raised a $3 million round of funding in Australia

  Friday, 22 June 2012 16:49

  There has been a lot of press lately discussing the state of tech entrepreneurship in Australia and where it's headed.

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• Don't believe the gloom on government support for start-ups

  Tuesday, 12 June 2012 17:12

  There have been numerous articles and blog posts recently lamenting the lack of government support for Australian start-ups.

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• Should your team be based in one office?

  Tuesday, 24 April 2012 14:58

  We're currently advertising to hire five new roles for Shoes of Prey, and have had a few people contact us to ask if the roles could be based in cities other than Sydney.

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• Transforming our business culture

  Tuesday, 10 April 2012 13:59

  Recently at Shoes of Prey, we've been spending quite a bit of time thinking about our business culture and values, as highlighted in some of our recent blog posts.

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• Measuring the ROI from our Facebook competition

  Tuesday, 27 March 2012 09:01

  We've been running competitions on Facebook for Shoes of Prey and Sneaking Duck with three goals:

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• Start-up lessons from the Australian Labor Party

  Tuesday, 28 February 2012 15:53

  It's been an interesting week for the Australian Labor Party. The leadership challenge from Kevin Rudd and the discussion that has been generated by it provide some interesting lessons for start-ups.

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• Don't get excited by what's new, get excited by what works

  Tuesday, 14 February 2012 14:18

  Something I've been reflecting on recently is it's better to get excited about marketing strategies that have been proven to work, rather than strategies that are brand new.

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• Take another look at your email

  Tuesday, 31 January 2012 15:42

  Aside from a very simple signup form on our Shoes of Prey home page, and a monthly email newsletter, we've never explored email marketing in great detail.

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• Core versus non-core activities

  Tuesday, 17 January 2012 14:40

  A start-up only has limited resources and needs to ensure they're invested in activities that are core to helping the business grow.

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• Balancing short- and long-term activities in a start-up

  Friday, 06 January 2012 00:00

  This article first appeared August 23, 2011.

   

  An issue we've been discussing internally at Shoes of Prey lately is how to balance short- and long-term activities.

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