Marketing Matters

Marketing Matters
Ned Dwyer runs Native Digital, a digital creative marketing and product agency. Twitter: @nedwin

  • Keep blogging

    This article first appeared August 26, 2011.

     

    When we started the Native blog it was about sharing what we're working on. And then we started blogging about what we were thinking about, partly to get things off of our chest and partly so we could get clients on the same page as us.

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  • Everyone wants to build products, few do

    When I started with Native a big part of it was about building a talented team around me so that I could build products.

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  • How I won Startup Weekend

    Last weekend I took an idea I had been working on to Startup Weekend and ended up winning the competition – including $5k in cash and $8k in miscellaneous prizes. 

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  • Minimising rejection

    Earlier this week I wrote a post about how I seek rejection every day. 
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  • The cost of ideas

    I caught up with Tim Bull from Binary Plex / Trunkly last weekend and the conversation turned around to the concept of ideas generation.
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  • Connectors will always win

    I'm pretty easy going when it comes to introductions.

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  • Don't hire interns, partner with them

    In the US and Europe internships at high profile companies are highly competitive, with only a few places available and huge list of applicants keen to get into the program. And it's not easy to get in – for many you will need a post-graduate qualification and a quality portfolio just to get in the door.
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  • How to write a roadmap for your start-up

    We often get approached by businesses who need help with their digital strategy or creating a marketing campaign.
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  • Why you need an email marketing campaign

    We're massive fans of email marketing.
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