Mumpreneurs
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Managing the web of your eCommerce relationships
Read MoreFor the many mumpreneur and micro businesses that outsource the build, Content Management System (CMS) and hosting of their eCommerce websites, the relationship you have with your provider(s) is critical.
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Social networks are not just for big business
Read MoreWhile Facebook is still the king of social media from a user numbers perspective, I’m still surprised by the many mumpreneurs I speak to not actively using LinkedIn and Twitter to grow their businesses.
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You are The Voice of brand authenticity
Read MoreReality TV has given us many principles to live by over the years, as well as numerous sayings and taglines.
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How to avoid being a typical mumpreneur
Read MoreThe path to being a mumpreneur appears in different ways.
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Risking it all
Read MoreI recently had a strategic advisory session with a mumpreneur in the making – let’s call her Rachel.
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Five actions steps to avoid feeling overwhelmed
Read MoreMumpreneurs should come with their own capes, such are the heroics that many women try and pull off in their management of business and family and all of the complexity and chaos that entails.
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Make Haste Slowly
Read MoreThe first blog post I wrote for StartupSmart was on the topic of time. They say time is cyclical, so not surprisingly here I am again; same place, different time.
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What’s your price point?
Read MoreA friend of mine tells a great anecdote about a hairdresser he knows who opened a salon in a suburban shopping center.
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Mumpreneur case studies: Lust Have It
Read MoreMumpreneur: Nicci Herrera
Company: Lust Have It
Lust Have It subtly describes the drive, determination and sense of fun owner Nicci Herrera brings to her online beauty box enterprise. She’d have to have a sense of humor, starting her business while her new daughter was only four months old, and managing growth since the virtual doors opened at an average of 30% a month.
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