Mumpreneurs

Mumpreneurs
Dr Polly McGee a co-founder of Startup Tasmania, which aids fast-growth start-ups in the state. She’s behind the MumpreneurIDEAS program, a one day workshop that assists women to start-up and is also a senior lecturer in Commercialisation and Entrepreneurship at the University of Tasmania in their MBA and undergraduate program. 

  • Managing the web of your eCommerce relationships

    For the many mumpreneur and micro businesses that outsource the build, Content Management System (CMS) and hosting of their eCommerce websites, the relationship you have with your provider(s) is critical.

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  • Social networks are not just for big business

    While Facebook is still the king of social media from a user numbers perspective, I’m still surprised by the many mumpreneurs I speak to not actively using LinkedIn and Twitter to grow their businesses.

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  • You are The Voice of brand authenticity

    Reality TV has given us many principles to live by over the years, as well as numerous sayings and taglines.

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  • The Art of Conversational Negotiation

    I say negotiation, you say conversation.

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  • How to avoid being a typical mumpreneur

    The path to being a mumpreneur appears in different ways.

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  • Risking it all

    I recently had a strategic advisory session with a mumpreneur in the making – let’s call her Rachel.

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  • Five actions steps to avoid feeling overwhelmed

    Mumpreneurs should come with their own capes, such are the heroics that many women try and pull off in their management of business and family and all of the complexity and chaos that entails.

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  • Make Haste Slowly

    The first blog post I wrote for StartupSmart was on the topic of time. They say time is cyclical, so not surprisingly here I am again; same place, different time.

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  • What’s your price point?

    A friend of mine tells a great anecdote about a hairdresser he knows who opened a salon in a suburban shopping center.

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  • Mumpreneur case studies: Lust Have It

    Mumpreneur: Nicci Herrera

    Company: Lust Have It

     

    Lust Have It subtly describes the drive, determination and sense of fun owner Nicci Herrera brings to her online beauty box enterprise. She’d have to have a sense of humor, starting her business while her new daughter was only four months old, and managing growth since the virtual doors opened at an average of 30% a month.

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