Engage your start-up resolutions

1:46PM | Wednesday, 18 January 2012 | Polly McGee

Many people have decided that this is going to be the year they finally take the leap and create their dream start-up. The bigger question is: What do you do next? BY POLLY McGEE.

In case of emergency

1:00AM | Wednesday, 4 January 2012 | Polly McGee

If the worst-case scenario happened in your business, would you know what to do? BY POLLY MCGEE.

The 12 Days of Time Management

12:33AM | Thursday, 15 December 2011 | Polly McGee

As we approach the season for resolution and review, I’ve put together a start-up checklist for time management. BY POLLY McGEE.

Defining a value proposition

11:13PM | Wednesday, 30 November 2011 | Polly McGee

If you were asked what the value proposition of your product or service is, can you instantly, cleanly and simply lay it out? BY POLLY MCGEE.

Team Mumpreneur or Team Businesswoman?

11:35PM | Wednesday, 16 November 2011 | Polly McGee

What name do you use to define your family/work balance? Is the term mumpreneur a strong reflection of your identity or something that sits uncomfortably?

Should you pay a consultant for advice when starting up?

11:41PM | Wednesday, 2 November 2011 | Polly McGee

Money may be tight, but an external person can often see the flaws and risks that the love you have for your start-up has blinded you to. BY POLLY McGEE.

The “not-so-secret” secret

10:21PM | Wednesday, 19 October 2011 | Polly McGee

The secret to start-up sustainability and survival is that positive thinking must be balanced by an equally zealous embrace of risk management. BY POLLY MCGEE.

The zen of start-up optimism

10:23AM | Tuesday, 4 October 2011 | Polly McGee

With the heady smell of economic downturn and financial crises in the air there's not much start-up optimism about. Here are the reasons to be cheerful. BY POLLY McGEE.

The social media holy trinity #3: Facebook

9:11PM | Wednesday, 21 September 2011 | Polly McGee

Facebook is still the big kahuna of the social media triumvirate. Here are the basics of how mumpreneurs can utilise this great tool. BY POLLY MCGEE.

The social media holy trinity #2: Twitter

9:18PM | Wednesday, 7 September 2011 | Polly McGee

The mystery and power of the tweet is still a somewhat confusing area for many mumpreneurs. Here are some tips for unlocking this powerful medium.