When you first start a new venture, it's typical that one or two people are responsible for everything – from top level tasks like setting company goals and strategies, to day-to-day items that still need to be done.

Raising capital is a necessary evil for many start-ups, and we've ridden all the highs and lows of the roller coaster at Shooii.

It's a nice position to be in to be looking for new staff for your start-up. At the very least it means the business is growing, and if you find the right person they can help you accelerate that growth.

One of the projects on the go at Shooii at the moment is finalising our brand identity. We're working on all the usual elements that go into this, such as a logo, corporate colours, a tagline and business card design.

Having had our fair share of ups and downs over the past few months, it's been a huge source of excitement that we've reached a few significant milestones in the past few weeks.

It seems that one of the hardest things to learn when starting a new business is when to adapt and change your plans to meet the challenges that come with getting a new venture off the ground.

Way back in my uni days I was always taught about the importance of setting out your company's mission, vision and values – classic business 101. It was always sold to me as the cornerstone of any business – everything you do should be driven by and from this overarching ideal.

We recently had a meeting with a private equity firm, and posted on the lobby wall was a quote from former US president Calvin Coolidge.

The capital raising journey for Shooii has been an interesting one – and while it's been deflating at times when we felt close to a breakthrough and then missed out, we've also met some great people who have taken a keen interest in our company and they will add value beyond just dollars.

Life in a start-up can be a bit of a rollercoaster ride; a mix of highs when a big milestone is reached, and lows when it feels like things just aren't going your way.