The Start-up Mindset

The Start-up Mindset

Jason Rose is a director of consultancy and media-buying platform – a website designed to help SMEs compare and save on their advertising.

He blogs on the lessons he has learnt and continues to learn about the necessary mindset to successfully run a start-up business.

  • Know the risks before you grab the brass ring

    Imagine for a moment that you are pitching an investment opportunity to a fund manager – a hard-nose investment professional.

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  • Take a break before you start to run on empty

    I took last week off.

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  • Beware of false profits

    I was never in awe of cyclist Lance Armstrong like many were. Road cycling is just not my thing. But his story – going from battling cancer to winning the Tour de France seven times – was amazing.

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  • Making the cut

    I had an appointment with a surgeon earlier this week. Don’t worry, it was nothing too serious.

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  • Kerry Packer’s start-up

    I watched Channel Nine’s much-hyped mini-series about Kerry Packer smashing the cricketing establishment to get up his World Series Cricket competition.

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  • Ignore the doomsday economists

    There was some pretty significant economic news last week.

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  • A passion for business

    There are a ton of books advising you that the key to business success lies in connecting with your passion.


    They tell you that once you connect with your true calling in life, nothing will stop you from turning that passion into a wildly successful business.


    Every morning, you will spring out of bed and dive head first into your day, making money at a million miles an hour as people are swept up in your unbridled enthusiasm for what truly motivates you in life.


    In my opinion, it’s all just romantic fantasy!


    Creating a start-up in an area that you know and understand can be helpful, though it’s not essential. Being passionate about your business and determined to succeed is essential. But connecting with some higher purpose is unnecessary.


    First, it gives people permission to procrastinate. Rather than getting out there and giving something a go, they spend endless time (sometimes years) on some mystical search for the one thing that ignites their passion.


    Most will never find it. The few that do will rarely act on it.


    Second, it links business to some kind of journey of personal enlightenment. There is no doubt that you mature as a person running your own business, but if your true objective is personal growth, do a course or read a book.


    Personal growth is a by-product of running a business, not the objective. A start-up is so all-consuming, so high stakes, that any motivation other than to make it a screaming success is doomed to let you down when the going inevitably gets tough.


    The bottom line as I see it is that you go into business because you think you can make something a success. You might be passionate about the area, it might make you feel good, but they are all nice-to-haves. The key question is whether you can make money out of it.


    A person I know has built a massive electrical contracting business from scratch with a partner. Were they necessarily passionate about electrical contracting? Not a chance. What they knew is that they wanted to start a business and they saw an opportunity they thought they could exploit.


    They have worked hard over about a decade to now be running a multi-million dollar business. Luckily for them, they didn’t spend that decade searching for their higher commercial calling. They got out there as nothing more than hard-nosed businessmen.

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  • What’s your other thing?

    Running a start-up is probably the most full-time job there is. A lot of the time you are not only the managing director but also the finance director, the marketing director, the sales director, the receptionist and even the janitor.

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  • The times are a-changin’

    Anyone who has been following the news over the last week or so would have seen the tremendous changes taking place in the world of media. Perhaps no industry has been harder hit in recent years by technological change than the media industry.

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  • Regrets? Thankfully, I’ve had a few

    I had a great chat recently with a successful businessman – a man in his 60s who has made money in a lot of different industries and lived through both good economic times and bad.

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