The Start-up Mindset

The Start-up Mindset

Jason Rose is a director of consultancy adbossconcepts.com.au and media-buying platform  adboss.com.au – a website designed to help SMEs compare and save on their advertising.

He blogs on the lessons he has learnt and continues to learn about the necessary mindset to successfully run a start-up business.


  • Strategy is overrated

    If you stroll through the business section of any bookshop, you will see title after title dedicated to business strategy. Flick through any of the books and you will see yet another guru arguing that their approach is the best to help you grow your business.

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  • Have a back-up plan

    I know this is going to fly in the face of all the advice you receive from the self-help and positive thinking gurus.

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  • My start-up date night

    A lot of couples go on pre-arranged date nights. They are times locked into their respective diaries that are reserved solely for a night together – dinner, a movie, a drink at a bar, whatever.

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  • Give yourself a fighting chance

    From the day we’re born, we are told that fighting is bad.

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  • Be yourself

    Being the start of a new year, I decided it was a good time to sit down and revisit my standard sales presentation.

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  • The parallels between tennis and start-ups

    I’m not a massive tennis fan, but with the Australian Open currently on in Melbourne, I thought it was worth exploring a great lesson tennis offers to anyone who is running a start-up.

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  • When Disaster Strikes

    If you read any book on starting your own business, the key message is to plan, plan and plan some more. Why? Because the more time you invest in planning, the more likely it is for things to roll out smoothly.
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  • Come out swinging in 2012

    I can guarantee that you will say this either to yourself or to someone else early next year – “I can’t believe it’s March already”.

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  • What is your best indicator of progress?

    One of the hardest things for an entrepreneur to know is whether their start-up is making progress.

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