The five minute guide to SEO that works

4:48PM | Monday, 7 April 2014 | Adam Franklin

Search engine optimisation can seem like hard work. However, like Pareto’s principle of getting 80% of the results from 20% of the effort, there are some easy things you can do to yield results.

Why increasing your marketing budget is lousy advice

2:41PM | Friday, 7 February 2014 | Adam Franklin

Most entrepreneurs are sick to death of hearing: “You just need to increase your marketing budget!” The truth is you can boost your business profile – without pulling out your credit card.

The biggest mistake with web marketing (and how to avoid it)

1:39PM | Wednesday, 29 January 2014 | Adam Franklin

Have you ever felt like your web marketing has been spinning its wheels? If so, here are some tips for growing and engaging with your audience.

Important (and simple) web metrics for entrepreneurs

1:18PM | Friday, 10 January 2014 | Adam Franklin

When it comes to web marketing, some metrics are more important than others. Here are the ones you need to pay the closest attention to.

The beginner’s guide to landing pages

11:05PM | Friday, 1 November 2013 | Adam Franklin

If you’re a web marketer, the easiest way to attract subscribers, leads and customers is to set up landing pages on your website. Here’s a brief introduction to the topic and some tips to help you do it right.

Advice to first time web marketers

10:46PM | Monday, 21 October 2013 | Adam Franklin

As the amount of content marketing noise reaches deafening levels on the web, the key to success lies in creating your flagship piece of content. If you’re just getting started, here are some key tips to follow.

Six reasons why LinkedIn is still the hottest social network for entrepreneurs

10:58PM | Friday, 4 October 2013 | Adam Franklin

LinkedIn is way more than just your online resume and Rolodex. In fact, there are six critical reasons why it remains the most important social network for start-up entrepreneurs.

Eight key tips to selling online – without being slimy

9:51PM | Monday, 23 September 2013 | Adam Franklin

The good news is you don’t need to become a jerk to sell your products on line. Here are eight key tips to selling online while maintaining your integrity.

Five blogging boo-boos to avoid

9:17PM | Friday, 6 September 2013 | Adam Franklin

From using a boring headline to forgetting to include a call to action, here are five common, yet easy to avoid blogging mistakes you should be aware of.

Learning to use LinkedIn like a pro

8:25PM | Monday, 26 August 2013 | Adam Franklin

Learning to use LinkedIn like a pro is a great way to show your credibility, win clients, attract staff, and propel your business. Here’s a short guide to get you started.

The 10 commandments for reaching A-List bloggers

8:43PM | Monday, 12 August 2013 | Adam Franklin

Do you want to get influential bloggers to link to your website? Here are 10 commandments to follow and an email template to try.

Nine reasons why some people (almost) always attract a bigger audience

7:41PM | Friday, 26 July 2013 | Adam Franklin

When it comes to building an audience for a blog or on social media services, it can feel some people have all the luck. However, that “luck” often comes from implementing these nine simple steps.

Six ways time-poor entrepreneurs can get more mileage from content marketing

7:13PM | Friday, 12 July 2013 | Adam Franklin

Content marketing can be time-consuming for small businesses. The good news is that, by following these six tips, you can avoid most of the hard work.

Are you making these three mistakes on Twitter?

6:18PM | Friday, 28 June 2013 | Adam Franklin

Twitter for business can be an absolute minefield and there are three common mistakes that can prevent you from achieving success. Please double check that you’re not a disaster waiting to happen!

The five easiest ways to start your web marketing

6:33AM | Monday, 3 June 2013 | Adam Franklin

Are you looking to start marketing your business on the internet? Here are five basic steps you shouldn’t overlook.

Three key steps to creating in-house inbound marketing

5:41PM | Friday, 17 May 2013 | Adam Franklin

One of the advantages of a growing workforce is to use it as part of your marketing strategy. Here’s a handy guide to activating your start-up’s social business potential.

Do you recognise these seven marketing sins?

5:32PM | Friday, 3 May 2013 | Adam Franklin

From writing about your company instead of your customer to not including a call to action, here are seven common marketing mistakes you need to keep an eye out for.

The six step ‘exercise program’ for content marketing

4:49PM | Friday, 19 April 2013 | Adam Franklin

Just like exercising or eating well, most of us are already sold on the benefits of content marketing and social media. But you need a proper plan to make it work for your business.

Have you made the move from blogger to content marketer?

4:26PM | Friday, 5 April 2013 | Adam Franklin

Have you started blogging for your business? If so, it’s time for you to use your blog more efficiently – by becoming a content marketer.

Five steps to humanise your business

3:00PM | Friday, 22 March 2013 | Adam Franklin

It might sound counter-intuitive, but one of the great things about the internet is it can help you add a human touch to your organisation. Here are five easy steps to help you to humanise your business online.