Web Strategy

Web Strategy

Friday, 05 August 2011 15:39

Seven tips to find the time to produce remarkable content

Lack of time is the most confronting issue for most people looking to invest in remarkable content.  While producing this content is the cornerstone of executing your web strategy well, it can be quite overwhelming.

You can be forgiven for wondering where you’ll find the time, but I’ll share a few tips with you to make it easier.


Since you’ve only got 24 hours in a day, you’re obviously going to need to prioritise your time or get people to help you. Even if you’re a one-person enterprise, it’s a lot easier than you think. 

It’s like exercise

I’d suggest setting aside a few hours each week to get started. See if you like it before you knock it. Just like with exercise, it can be tough at the start but you feel great afterwards. Plus it gets easier the more you do. Then you wonder how you ever lived without it!

Practise writing


The best advice is simply to practise. If you’ve ever tried to get better at something, you need to practise. Whether you want to get fitter, master playing the piano or get better at blogging, practising makes you better, which means it’s more enjoyable too.


Write something and as Seth Godin would say “ship it”. Hit the publish button and get it out there. Then just do it again and again and you’ll be amazed how you’ll find yourself improving. Maybe, just maybe you’ll start enjoying it.


Try video

If you’re more of a talker than a writer, try video. You Tube and Vimeo are both free tools you can use to host your videos and share them with the world.

Use a Flip video, digital camera or even your laptop’s video to record a few minutes footage of yourself sharing your know-how.


Interview people

If you’re a bit shy and want to get started without putting yourself out on a limb, try interviewing other people. There will be no shortage of people who are happy to talk to you and this will provide you with plenty of content to post on your blog. If people are prepared to share their knowledge, always give them the courtesy of linking back to their website.

Guest bloggers

If you’re short on time but want great content, invite people to write guest blogs posts. This way, you get great content without doing it yourself and the guest blogger gets exposure to new readers.  It’s win/win.

Hire a journalist

The most useful tip I can give you is hire a journalist to help. Journalists are trained to tell stories, report news and write interesting articles. Remember marketers are traditionally trained to interrupt, so I urge you to go for a journo instead.


If you’re bootstrapped and can’t afford one, don’t fret. Offer an internship at your company and get a journalist student involved. Students are always keen to write in the “real world” and the universities love it when companies give their students work experience.


Multi-author blog

You know the saying, “many hands make light work”. If you’ve got a few people at work who can share the load, you can create remarkable content really easily if everyone rolls up their sleeves.

If you’ve got four people you each only need to write one article a month and you’ve got a blog with new content every week.

What other tips can you suggest? Have I left any off?

Adam Franklin is a social media speaker and Marketing Manager of Bluewire Media, the web strategy company he started with schoolmate Toby Jenkins. The pair co-created the Web Strategy Planning Template and wrote Web Strategy Secrets eBook (both free downloads). You can follow @Franklin_Adam

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