Web Strategy

Adam Franklin is a social media speaker and marketing manager of Bluewire Media – a web strategy firm in Sydney and Brisbane. Feel free to download the Web Strategy Planning Template – it's one of many free tools available to you.

• Why you should invest in your web strategy like it’s your bank account

  Friday, 22 July 2011 16:06

  One of the many remarkable things about the web is that your content usually stays online forever. If you invest in your web strategy over time, you can build a very valuable asset.

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• Four ways to turn web visitors into real buyers

  Friday, 08 July 2011 11:44

  If your web strategy is working people will be arriving at your website via a Google search, a backlink, a tweet, an email or a Facebook comment and regardless of where they’ve come from it is great news that they have arrived at your site.

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• How to earn trust and be remarkable on the web

  Friday, 24 June 2011 10:24

  Firstly, who are your buyers?

  
  Just knowing “who” your buyers are is much harder than it sounds. It’s tempting to say the first thing that springs to mind: everyone!

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• How to use the web to get your marketing up to speed

  Friday, 27 May 2011 13:52

  Firstly, can I ask you a few questions?

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