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Confused.com – Insurance For Bad Dates

Bad date insurance not a bad idea

By Michelle Hammond
Monday, 04 March 2013

start-up-idea-confesed.comA UK website is trialling a type of cover that protects women against terrible dates. The policy with Confused.com is described as a “way for women to claim for the cost of disastrous dates”.

 

A survey by the company found most women were disappointed with the location of their dates.

 

“Single women pay up to £400 more every year for car insurance than their married counterparts,” says head of content Sharon Flaherty.

 

“In a bid to reduce the cost of finding their perfect partner, we’ve introduced date insurance, a way for women to claim for the cost of disastrous dates.”

 

Why should women be the only ones to claim the cost of bad dates? Surely there’s a market for a similar site aimed at men.

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