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Bic – Cristal For Her: Start-up Idea

Bic launches “female-friendly” pen

By Michelle Hammond
Thursday, 13 September 2012

start-up-idea-female-penA range of pens designed specifically for women has been launched by Bic, the ballpoint pen manufacturer, suggesting even the most ordinary items can be remarketed.

 

Last year, Bic launched Bic Cristal for Her, which has an “elegant design” and a “thin barrel to fit a woman’s hand”. The pen comes in an array of pastel hues.

 

“It has a diamond engraved barrel for an elegant and unique feminine style,” Bic says.

 

While the product has copped criticism from reviewers on Amazon.com, the rise of products and services targeted to women doesn’t appear to be slowing down.

 

If you’re keen to put a fresh twist on an everyday item, perhaps it’s worth moulding your creation with a smaller target market in mind.

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As a female, colours are nice but any pen where the tip has a cover that sits on the top of the pen when in use is obviously designed by an idiotic male. For a time-efficient woman, I hate pens with tops on - these have been around for a long time and invariably the pointy bit always sinks into my flesh when using the pen. Dumb, dumb and dumb BIC.
merryl , September 14, 2012
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