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Bic – Cristal For Her: Start-up Idea
Bic launches “female-friendly” pen
By Michelle Hammond
A range of pens designed specifically for women has been launched by Bic, the ballpoint pen manufacturer, suggesting even the most ordinary items can be remarketed.
Last year, Bic launched Bic Cristal for Her, which has an “elegant design” and a “thin barrel to fit a woman’s hand”. The pen comes in an array of pastel hues.
“It has a diamond engraved barrel for an elegant and unique feminine style,” Bic says.
While the product has copped criticism from reviewers on Amazon.com, the rise of products and services targeted to women doesn’t appear to be slowing down.
If you’re keen to put a fresh twist on an everyday item, perhaps it’s worth moulding your creation with a smaller target market in mind.
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