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Disney, Alfred Angelo Wedding Gowns: Start-up Idea

Bridal company brings Disney to the altar

By Michelle Hammond
Thursday, 21 July 2011

Alfred Angelo Disney Wedding DressesUS bridal fashion company Alfred Angelo has teamed up with Disney to bring a little extra magic to the altar, creating a line of wedding gowns based on eight different fairytale princesses.

 

From Cinderella-inspired ball gowns to flowing mermaid silhouettes à la Ariel, the Disney Fairy Tale Weddings collection lets brides choose from dresses inspired by the likes of The Little Mermaid, Sleeping Beauty and Snow White.

 

“Disney fairytale romances, first told on the silver screen, unfold in this debut collection of spectacular wedding gowns,” the company says on its website.

 

“The dresses reflect the style and sensibility of Disney’s iconic princesses, fit for today’s sophisticated bride… so you can be the belle of the ball.”

 

With modern brides becoming more determined than ever to have a unique wedding without breaking the bank, this child-like twist creates a point of difference for Disney fans.

 

Are there opportunities to delve into the Disney theme further, or perhaps apply the themes of another iconic film franchise to your business?

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