Recommend
Print

Business ideas

eBay iPad App Prompts People To Buy Items Related To TV Shows: Start-up Idea

eBay app prompts TV-related purchases

By Michelle Hammond
Friday, 06 January 2012

People can now buy items related to the TV shows they are watching on eBay’s new iPad app.

 

Users can enter the network provider and channel to find items that are related to the TV show, actors, guests or sports teams they are watching.

 

“We’ve seen that guys sitting around watching a sporting event will buy jerseys for the team they like,” eBay vice president Steve Yankovich says.

 

Yankovich describes it as a new form of entertainment, combining TV and shopping. Does this present a new opportunity for retailers to develop offerings around certain TV programs?

 

The likes of Mad Men and Sex and the City have inspired entire fashion trends, so surely there are opportunities to leverage the popularity of other shows on TV.

Tweet
Share This page :

Comments (0)

Subscribe to this comment's feed

Write comment

smaller | bigger

busy
  • Max Delmege's Mona Vale beachfront house settles for $3.5 million: Title Tattle
  • Office and industrial sectors to lead commercial property growth in 2012: PCA-ANZ survey
  • Australian property market confidence highest in resource-rich areas: PCA-ANZ survey
  • Waimea House $8.5 million sale to Greg Woolley sets Tassie residential record for second time...
  • First National agents mostly expect house prices to remain subdued in 2012