Business ideas

Alphabet Collection, Educational Furniture: Start-up Idea

Learn your ABCs with furniture

By Michelle Hammond
Monday, 05 September 2011

Alphabet furnitureFlat-pack furniture has been around for awhile, embraced by the likes of IKEA and other European companies. But there’s never been a line as quirky as the Alphabet collection.


Originally designed as an advertising campaign for Penguin Books, the Alphabet collection was created to promote reading.


Advertising agency DDB Singapore cut each letter from plywood and coated it with black laminate. The letters can be slotted into one another to form furniture.


The campaign was held in eight busy locations, encouraging pedestrians to stop, sit down and read something. The Alphabet collection is now on sale to the general public.


While letter-shaped furniture might look a little funny in a lounge room, it would certainly prove useful in classrooms, libraries and children’s bedrooms.


Perhaps there is a need to make furniture more engaging, particularly for school-aged children who are easily distracted. What other décor might inspire their young minds?

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