AeroShot, Caffeine Inhaler: Start-up Idea
Liquid-free caffeine hit
By Michelle Hammond
Move over coffee and Red Bull, people could soon be inhaling their caffeine fix from a lipstick-sized tube. The AeroShot product went on the market late last month in the US for $3.
David Edwards, a biomedical engineering professor at Harvard, says AeroShot does not contain common additives such as taurine, used to amply the caffeine effect in common energy drinks.
Each grey and yellow plastic canister contains 100 milligrams of caffeine, which is about the same as a large cup of coffee, plus B vitamins.
Once a user shoots a puff of calorie-free AeroShot into his or her mouth, the lemon-lime power begins dissolving almost instantly. Each single-use container has up to six puffs.
“The act of putting it in your mouth is the act of breathing,” Edwards says.
“Often people – the first time they take the AeroShot – they laugh… that’s kind of a funny way of putting food in your mouth.”
This type of product is likely to be popular among students, travelers and busy workers. Why not come up with your own concept for a caffeine hit?
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