Business ideas

Major GymPact for lazy gym-goers

By Michelle Hammond
Wednesday, 01 February 2012

start-up-idea-gymA new iPhone app uses fines to get people into the gym, literally making people pay every time they skip a workout, in order to keep them motivated.


GymPact charges users a fee, from $5 to $50, for every gym commitment they skip.


After providing a credit card, GymPact’s users make a commitment for the number of times each week they will go to the gym, along with the financial penalty if they don’t.


At the end of the week, the company charges users who didn’t meet their goals. The money collected is distributed to users who kept their commitments.


The app was developed by two Harvard graduates who saw a market in workout laziness when they took a behavioural economics class.


“Behavioral economics show that if you tie cash incentives to things that are concrete and easy to achieve like getting to the gym, it’s very effective,” co-founder Yifan Zhang says.


“People don’t like losing money and it’s one of the strongest motivators, much more than winning money.”

Share This page :

Did you like this article? 

Sign up to the StartupSmart Newsletter to receive a daily news wrap-up straight to your inbox AND a free eBook!

Invalid Input

Comments (1)

Subscribe to this comment's feed
Ive been using the app this week, and it helps.

The best bit: getting paid to work out.

Phil Whynot , February 02, 2012
  • report abuse
  • +0
  • vote down
  • vote up

Write comment

smaller | bigger



Most Active groups

Latest discussions

Invalid Input

Follow us

StartupSmart on Twitter StartupSmart on Facebook StartupSmart on LinkedIn StartupSmart on Google+

Subscribe to StartupSmart RSS feeds


Sponsored Links

Our Partners

  • One more rate cut likely by June: HSBC’s Paul Bloxham
  • RBA seems set to sit on the sidelines for some months yet to come: CBA’s...
  • Christopher Joye’s video take on RBA decision
  • Heritage Bank records 82% spike in inquiries as customers look outside the big four
  • Permanent migrant numbers hits 41-month high: CommSec and ABS