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Wizmark – Interactive Urinal Communicator: Start-up Idea

US company Wizmark has a loo-py idea

By Michelle Hammond
Friday, 10 August 2012

start-up-idea-wizmarkNeed some entertainment while you’re standing at the urinal? A US firm has invented a screen that talks, sings and flashes lights at loo-goers.

 

The Wizmark works by using a motion detector that is retriggered by the next visitor. The company says the screen can also be used for promo messages and product placement.

 

“From now on, when nature calls you just might find you have somebody to listen to,” the company says on its website.

 

“The usual ‘pit stop’ will now include a lot more in the way of sights and sounds than what most men have become accustomed to, with our new innovative, interactive patented design.”

 

“Wizmark’s interactive capabilities will get results, providing the perfect guerilla marketing medium for men of all ages.”

 

“As a one-of-a-kind, fully functional interactive device, Wizmark can talk, sing or flash a string of lights around a promotional message when greeting a ‘visitor’.”

 

“The large anti-glare, waterproof viewing screen is strategically located just above the drain to ensure guaranteed viewing without interruptions.”

 

As advertisers search for new ways to attract the attention of consumers, innovations such as Wizmark have a good shot at success, so why not come up with something similar?

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